Senior Creator and Influencer Marketing Manager

Procter & Gamble is looking for a hybrid creator, relationship builder and growth marketer to join its North America Grooming team (Gillette Park, Boston) to help shape the future of how its brands show up in culture. This role sits at the intersection of influencer marketing, content creation, community building, and commerce.

In addition to helping lead influencer marketing efforts, you will also be an active creator yourself: creating content, testing emerging platform trends, experimenting with new formats, and bringing firsthand creator expertise to the organization.

What you'll do

• Define the social media influencer strategy for priority brands with a focus on driving relevance, consideration and conversion.
• Partner with agencies and influencer platforms across discovery, recruiting, contract negotiations, briefing and activation.
• Identify influencers that align with brand equity and lead influencer brief development, content review and approvals.
• Create and manage ambassador programs, advocacy communities and creator collectives.
• Act as an in-house creator, leading original content for brand-owned social platforms using modern creator tools and AI-enabled workflows.
• Negotiate partnership terms, content rights, and usage opportunities.
• Partner with retail media, eCommerce and brand teams to connect creator content to commerce outcomes.
• Measure content performance and translate data into recommendations that improve future activations.

Required experience

• 5+ years in creator marketing, influencer marketing, social media, communications, community building, talent management, or related fields.
• Demonstrated success building creator or influencer programs.
• Proven experience managing creator relationships.
• Strong content creation skills with an active portfolio.
• Deep familiarity with TikTok, Instagram, YouTube, and emerging social platforms.

Salary range: $110,000 - $165,300 per year.