Senior Content Planning & Social Media Manager

Responsibilities

The role focuses on leading the brand & content development, as well as commercial integration. The role also needs to work with various teams to develop brands in the social space while defining how they fit within the broader Mediacorp ecosystem to engage the audience more effectively.

Responsibilities

• Provide strategic guidance that connects the dots across different brands, platforms and talents via different production models and content pipelines
• Oversee the team in conceptualizing and executing content in social as well as other mediums.
• Direct and provide guidance to internal team as well as external producers.
• Innovating creative ways to ideate and produce digital content.
• Provide strong analysis and content strategies that optimize performance, elevate brand equity and integrate commercial messaging.
• Ensure the brand safety and alignment of content produced.
• Ensure content has a multi-platform approach to maximise audience engagement
• Establish content schedule and roadmap
• Enhance production and creative efficiency through innovation and new technologies
• Work with and manage multiple stakeholders across business units to drive key business goals
  
  

Foundational Competencies

• A broad and deep knowledge of what drives digital content on social media and how it should be presented
• Strong with creating original concepts
• A strong understanding of audience behaviors and preferences in the social space and beyond
• Proficiency in editing on CapCut and other tools
• Leading a team & managing projects independently and working collaboratively
• Leading Change
  
  

Qualifications

• Diploma / Degree in Mass Communication or related discipline is a plus
• At least 8 to 10 working experience in digital content creation across various digital platforms
• Experience working with different formats of content, from short to long form video to podcasts and stories of different beats
• Experience in creating both bite-sized and short to medium form content for a digital market
• Proven track record as a creative storyteller
• Strong industry network is an advantage
• Developing strategic and creative plans
• Good written and verbal communication skills
• Able to multi-task and work in a dynamic, fast-paced environment and under pressure