Public Relations Manager

Key Responsibilities

Strategy and Reputation Building

• Develop communication strategies and integrated reputation programmes aligned with client business objectives.
• Translate business priorities into clear narratives, positioning frameworks, messaging and communication plans.
• Identify opportunities across PR, media relations, thought leadership, content, social, ORM and influencer engagement.
• Monitor industry developments, competitive narratives and reputation risks to inform client strategy.
• Support crisis preparedness and lead communication workstreams during emerging reputation challenges.

Client and Account Management

• Own day-to-day client relationships, manage expectations and serve as a trusted communications adviser.
• Lead client meetings, planning discussions, reviews and reporting.
• Manage account plans, deliverables, timelines, budgets and team resources.
• Ensure high standards of strategic thinking, writing, execution and client servicing.
• Identify opportunities to deepen existing engagements and develop new communication mandates.

Campaign Leadership and Measurement

• Lead integrated campaigns from briefing and planning through execution and evaluation.
• Develop media strategies, story angles, executive visibility programmes and thought leadership initiatives.
• Work with internal and external teams to ensure consistency of narratives across channels.
• Establish relevant performance measures that go beyond coverage volumes to assess visibility, message pull-through, credibility and changes in perception where measurable.
• Turn campaign insights and reputation intelligence into actionable recommendations for clients.

Team and Practice Development

• Guide junior team members, review deliverables and support their professional development.
• Build strong working relationships across PR, ORM, content, social and influencer functions.
• Contribute to proposals, pitches, presentations and new business conversations.
• Help establish processes, standards and ways of working as the SHAPE practice grows.

What We’re Looking For

• At least 4 years of experience in public relations, corporate communications or an integrated communications agency.
• Experience independently managing client accounts and leading campaigns.
• Strong strategic thinking, writing, presentation and client management skills.
• The ability to connect communications activity with broader business and reputation objectives.
• A sound understanding of media relations, thought leadership and corporate or brand communications.
• Experience coordinating multiple stakeholders and managing competing priorities.
• Commercial awareness, including the ability to identify account growth opportunities and contribute to pitches.
• A proactive, solutions-oriented mindset and a willingness to build something beyond established agency routines.

What You’ll Gain

• The opportunity to shape a growing strategic communications and reputation practice.
• Greater ownership of client relationships, strategy and business outcomes.
• Exposure to integrated reputation programmes and complex communications challenges.
• The opportunity to work closely with leadership on practice development, new business and client growth.