Public Relations Account Manager/Senior

Love landing great media coverage and seeing it drive a bigger campaign? Theory Crew is looking for an Account Manager or Senior Account Manager with strong PR and media relations experience to join our growing team. You'll lead PR-led integrated campaigns across earned media, influencer, social and activations for some of Australia's best-loved lifestyle brands.

This role suits an Account Manager ready for their next challenge or a Senior Account Manager looking for a new home.

About Theory Crew

We’re one of Australia’s leading independent PR, influencer marketing and social media agencies for lifestyle brands. Our clients include global and local household names such as Brown Brothers, Hada Labo, Tanologist, Isle of Paradise, INIKA, DB Cosmetics, Sunny Queen, Authentic Asia, Brioche Gourmet, Tilda Rice, Carman’s, Toni & Guy, Impulse, V05 and more. Our work spans PR, influencer marketing, paid social, UGC, content creation, activations, and integrated campaigns.

As an Account Manager, you will be responsible for managing client relationships, campaign execution, and strategic development. You’ll oversee PR and media initiatives, influencer marketing, and social media strategies, ensuring clients receive outstanding results and service.

The role

You'll manage client relationships day to day and lead PR and integrated campaigns from strategy through to execution and reporting. You will:

• Develop and deliver PR strategies that secure quality coverage and hit client KPIs
• Lead media relations: pitching, securing coverage and building strong relationships with journalists, editors and producers
• Lead integrated campaigns that bring PR together with influencer, social, content, events and activations
• Oversee influencer and social media activity, including reporting and insights
• Be the trusted day-to-day contact for your clients
• Manage timelines, budgets and priorities across multiple accounts
• Lead, mentor and support junior team members

What we are looking for:

• 3 to 5+ years' PR experience, ideally agency side
• Strong, hands-on media relations experience and established contacts across lifestyle, beauty, food and drink, or consumer media
• A proven track record of delivering integrated campaigns with PR at the core
• Results you can point to, from standout coverage to client KPIs you've delivered
• Experience overseeing and reporting on influencer and social media campaigns
• Highly organised with a sharp eye for detail, and at home in a fast-paced, multi-client environment
• An exceptional communicator, with strong writing (pitches, press releases, proposals), presentation and interpersonal skills
• Experience leading and mentoring junior team members

Why Us?

• Flexible working with a hybrid mix of home and office.
• Strong, supportive culture where sustainable work-life balance is a priority.
• Collaborative and ambitious team environment.
• Dedicated career development, progression plans and regular catch-ups with senior management.
• Exposure to a broad mix of PR, influencer, social, content and activation work.
• The opportunity to work with some of Australia’s best-known local and global brands.
• Plenty of opportunities to learn, experiment and build your skills across different disciplines.
• Collaboration opportunities with our sister-agency RISER.

Interested?

We’d love to hear from you! Send us your CV and cover letter outlining why Theory Crew and why you think you are the right fit for the role. 

Please send your application to ATT: Ben Vickers, Client Services Director, info@theorycrew.com.au 

Applications close Monday 12 October 2026.