Programmatic Manager
Job Title: Programmatic Manager
Department: Paid
Location: Hybrid
Salary: $60,000 - $140,000 USD
About The Goat Agenc
yGoat is part of WPP Media, the world’s leading media investment company. Since 2015, we’ve been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we’re the global leader in the space, delivering award-winning campaigns across 70+ countries
.
As part of our team, you’ll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. We treat influencer marketing as a full-funnel channel, supported by data, strategy, creativity, paid media, and best-in-class measuremen
t.
About the Opportun
ityJoin our high-performing Paid Media Team and bring your programmatic expertise to a role where strategy meets innovation. If you have a strong track record in retail media and programmatic advertising — with hands-on experience across Amazon DSP, YouTube, and The Trade Desk — this is your chance to make a real impact. At The Goat Agency, you'll go beyond campaign optimization, shaping data-driven strategies that power influencer-led initiatives and push the boundaries of what's possible in the digital landsca
pe.
Key Responsibilit
- ies:
Collaborate closely with our teams to integrate programmatic strategies seamlessly into holistic campaigns, delivering influencer work in a strategic and innovative ma - nner.Be involved in presenting and selling Programmatic solutions to cl
- ientsPlan, execute, and optimize programmatic advertising campaigns across various retail media platforms, with a specific focus on Amazon DSP, YouTube and The Trade Desk to achieve KPIs and drive client suc
- cess.Analyse campaign performance data, to identify trends, insights, and areas for optimisa
- tion.Utilise your expertise to identify new opportunities and strategies for improving campaign perform
- ance.Stay up-to-date with industry trends, advancements, and best practices in programmatic adverti
- sing.Act as a liaison between clients and internal teams, ensuring clear communication and alignment on campaign object
- ives.Keeping up to date with WPP Media Programmatic guidance and making sure all our campaigns are comp
liant
Qualifica
- tions:A minimum of 3 years of experience in programmatic advertising, demonstrating a proven track record of managing successful camp
- aigns.A strong understanding of social media platforms, influencer marketing, and the broader digital advertising land
- scape.A strong understanding of Google Ads Manager and/or DV360 to confidently active and strategise YouTube ad camp
- aigns.Hands on DSP experience. Ability to confidently implement and oversee best practice setups across multiple DSPs. E.g. Trade Desk, Amazon, other media pla
- tformsAn analytical mindset with the ability to translate complex data into actionable insights that drive campaign perfor
- mance.Excellent communication and interpersonal skills, enabling effective collaboration across teams and with cl
- ients.The ability to comfortably present monthly performance reporting calls to the client, providing specific and relevant campaign insights while comparing results against bench
- marks.The ability to present and help sell programmatic solutions in a client-friendly
- mannerExperience in campaign management, including the capability to troubleshoot common issues such as creative rejections, landing page problems, and slow pacing. You ensure timely communication with the Client Services and Campaigns Teams, offering solutions for potential under deliv
eries.
Perks Of Joining T
- he HerdRegular social events and
- clubs.$600 WorkWell b
- enefit.Top-of-the-line M
- acBook.Hybrid working and flexible
- hours.Medical, dental and vision coverage, plus 401k with company
- match.15 days PTO to start, with additional days for floating holidays, summer fridays, and sic
- k days.Real opportunities for growth across the paid medi