Principal, Social & Influencer Marketing

Intuit is looking for a Principal, Social & Influencer Marketing to set the strategic bar for Credit Karma's Owned Social and Influencer programs and build the muscle to execute against it. This is a builder's role for someone with a well-formed point of view on where Credit Karma's social and influencer presence should go, and the speed and craft to take an idea from concept to published, high-performing content. The role works with in-house creative and manages agency relationships to keep the content pipeline moving and the creator program growing.

Responsibilities

• Set the strategic approach for owned social content and turn it into a content calendar of native posts across Instagram, TikTok, YouTube, LinkedIn, X, Reddit, and emerging platforms
• Spot and act on real-time trends and cultural moments, moving from idea to published content fast
• Turn sponsorships and offline activations into social-first content
• Build the community management framework, including response protocols, escalation paths, and crisis playbooks
• Own the day-to-day build-out and execution of the influencer program, including the relationship with the creator agency: sourcing, contracting, and personally vetting and briefing talent for strategic partnerships
• Build the operational backbone of the program, including the creator database, rate benchmarks, contracting templates, and briefing docs
• Track and report on influencer performance against the measurement framework
• Own the operational relationship with owned social and influencer agency partners
• Own weekly and monthly reporting across owned social and influencer, and bring AI-powered tools into content, community, and measurement workflows
• Partner with Legal on influencer contracting and platform compliance

Qualifications

• 8+ years of experience in social media and/or influencer marketing, with hands-on ownership of content creation, publishing, or creator management (a senior individual-contributor role; people management is not required)
• Demonstrated ability to build and scale an influencer program end to end, including creator sourcing, contracting, briefing, and measurement
• Deep platform fluency across Instagram, TikTok, YouTube, LinkedIn, and X
• Experience managing agency relationships
• Bachelor's degree required

Expected base pay is $205,000 to $277,500 in Oakland and $191,000 to $258,500 in San Diego. Eligible for bonus, equity, and benefits.