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Podcast Outreach Guest - Executive
Responsibilities
- Research and identify high-potential guests aligned with the podcast’s audience, positioning, and content strategy.
- Build and maintain a strong pipeline of prospective guests across founders, creators, celebrities, experts, authors, and industry leaders.
- Find and reach out to guests through email, LinkedIn, Instagram, talent agencies, PR teams, and other relevant channels.
- Craft personalized outreach messages that effectively communicate the podcast’s value proposition and increase response rates.
- Manage end-to-end guest communication, from initial outreach and follow-ups to confirmation and scheduling.
- Coordinate with guests, managers, PR agencies, and internal teams to finalize recording dates, formats, topics, and requirements.
- Maintain an organized database/CRM of prospects, outreach status, responses, follow-ups, and confirmed guests.
- Conduct background research on confirmed guests to identify relevant stories, opinions, achievements, and conversation angles.
- Stay updated on trending personalities, emerging creators, industry leaders, and newsworthy individuals who could make compelling podcast guests.
- Build and nurture long-term relationships with guests, managers, PR teams, and talent agencies.
- Track outreach metrics such as response rates, conversion rates, follow-up performance, and guest acquisition.
- Continuously experiment with new outreach strategies, channels, and messaging to improve guest conversion.
- Work closely with the content and production teams to ensure the guest pipeline supports the podcast’s larger content and growth strategy.
Key outcome: Build a consistent pipeline of high-quality, relevant, and high-interest guests while maximizing outreach-to-confirmation conversion.
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