Personal Assistant to a Digital Creator

Role Overview

The primary goal of this role is to help execute projects, streamline operations, and reduce her day to day mental load so the Influencer can spend more time creating. This position is focused much more on organization, logistics, and execution than on the creative process itself.

While she will primarily handle the creative direction, DIY projects, and overall content vision (alongside a creative assistant), she wants someone who can take ideas and help bring them to life through planning, organization, and follow through.

This role includes a mix of business operations and personal assistant responsibilities. No two weeks will look exactly the same, so flexibility and the ability to adapt to changing priorities are essential.

Core Responsibilities 1. Shoot Day Support

Provide in person support during content creation days.

Responsibilities include:

• Capturing behind the scenes content
• Assisting with miscellaneous tasks during shoots
• Helping ensure shoots run efficiently
• Project & Production Support Help keep projects moving from idea to completion.
  
  

Responsibilities include:

• Creating and organizing Amazon Storefront collections
• Helping prepare for upcoming projects
• Coordinating photoshoots and videoshoots
• Calendar & Schedule Management Help create more structure and stability in her work schedule.
  
  

Responsibilities include:

• Managing her calendar
• Scheduling appointments (beauty treatments, meetings, etc.)
• Adding brand deal deadlines and project deadlines to her calendar
• Creating weekly work schedules
• Planning regular weekly check ins
• Brand & Business Communication Assist with communication and relationship management.
  
  

Responsibilities include:

• Responding to brand DMs
• Following up on conversations
• Reaching out to brands for gifting opportunities through Instagram
• Responding to Instagram comments
• Content Support Responsibilities include:
• Attending events with her for support and content capture
• Event & Travel Coordination Help prepare for major events and travel.
  
  

Responsibilities include:

• Assisting with travel logistics
• Providing in person support during brand trips, festivals, and major events (such as Coachella)
• Keeping track of upcoming industry events, premieres, festivals, Fashion Week, and other opportunities that align with her brand
• Operations & Administrative Support Handle miscellaneous tasks that keep the business running smoothly.
  
  

Responsibilities include:

• Returns and exchanges
• Running errands
• Organizing and unboxing packages
• Planning events (such as a closet sale)
• Attending meetings when needed
• Helping with operational tasks that arise throughout the week
• Business Development & Strategy Responsibilities include:
• Suggesting new business opportunities (ShopMy, Substack, affiliate programs, etc.)
• Providing thoughtful feedback and constructive criticism on projects and content
• Identifying ways to improve workflows, systems, and efficiency
• Weekly Excursions Occasionally help plan and participate in outings that can be turned into content.
  
  

The goal is to document more of her life outside of DIY projects and create content that showcases her personality and life in NYC.

Examples include:

• Exploring new experiences and attractions
• Capturing vlog content
  
  

What She's Looking For

She's looking for someone who:

• Is highly organized and detail oriented.
• Is proactive and takes initiative without waiting for instructions.
• Is reliable, communicative, and adaptable.
• Is comfortable giving constructive feedback.
• Is excited to contribute ideas that improve the business.
• Enjoys wearing many different hats and thrives in a fast paced, constantly changing environment.
• Maintains professionalism and discretion when handling business communications and personal matters.
  
  

Success in This Role

Success in this role means helping her spend less time managing logistics and more time creating.

A successful assistant will:

• Proactively identify next steps and keep projects moving without constant direction.
• Keep her accountable by reminding her of deadlines, appointments, and priorities.
• Anticipate problems and present solutions before they become issues.
• Keep her updated on progress without her needing to ask.
• Continuously improve systems, workflows, and processes to make the business run more efficiently.
• Look for ways to save time, reduce mental load, and make her life easier.
• Think like a partner by asking, \"What can I take off her plate?\" instead of \"What should I do next?\"
  
  

The goal is for her to feel confident that the operational side of her business is being handled so she can focus on creating content and growing the business.

Trial Period

Since this is a close working relationship, she'd like to start with a trial period to see if they're a good fit for each other. This gives both parties the opportunity to learn how they work together and determine whether it's the right long term fit.

If everything goes well, the position will transition into a regular role with consistent weekly hours and increasing responsibility over time.

Ultimately, she's not just looking for someone to complete tasks. She's looking for someone who wants to become an integral part of the business, take ownership, and help build systems that allow it to grow.

Position Details

Location: Must be based in NYC and willing to travel to Brooklyn for in person work.

Hours: Approximately 10 hours per week during the trial period. If it's a good fit, the role will grow into a more consistent position, typically 20 to 30 hours per week depending on workload.

Compensation: $25/hour

Schedule: Most work will take place between 9:00 AM and 5:00 PM on weekdays. However, occasional evening or weekend availability is expected for content shoots, events, travel, or other time sensitive projects.

Work Environment: This is a flexible role where every week looks a little different. Some weeks may involve more administrative work, while others may be focused on content shoots, events, or travel. She's looking for someone who enjoys variety and can adapt as priorities change.