Performance Strategist

Goodbye Vanilla is a social-first digital consultancy that partners with business owners, startup operators, and marketing leaders. Its clients are Fortune 500 companies, startups, nonprofits, and everything in between. As a paid social agency in the Twin Cities, it was first to advertise on TikTok, Nextdoor, and Snapchat.

Responsibilities

• Collaborate with Agency Leadership, Social Managers, and Digital Analysts to design performance strategies across agency accounts
• Plan ongoing social and digital advertising and campaigns to meet client objectives, including targeting, messaging, platform priorities, and creative selection
• Collaborate with partners to establish KPIs and goals for advertising executions
• Provide guidance on campaign optimization to maximize return on investment
• Research emerging industry trends and new advertising opportunities
• Lead the team in ideating on strategy for launches, seasonality, and timely events
• Analyze performance and contribute to reports highlighting results, insights, and opportunities

Qualifications

• Approximately 3 to 7 years of social media performance planning and program management experience; agency experience preferred
• Background in creating media strategy and plans across multiple platforms
• A minimum of 3 years placing and optimizing ads through TikTok, Meta Ads Manager, and Google Ads, plus platforms like Pinterest, X, and Snapchat
• Strong analytical mindset with experience in tools such as Google Analytics, Google Keyword Planner, eMarketer, Nielsen, and Statista
• Ability to manage efforts across multiple clients

To apply, email a resume, cover letter, and salary requirements to sarah.maki@goodbyevanilla.com.