Performance Manager

FREELANCE OPPORTUNITY | PERFORMANCE MARKETING MANAGER

We are looking for an experienced Performance Marketing Manager to lead our digital growth and customer acquisition.

We are specifically looking for someone who has worked with an Astrology, Spiritual, Vastu, Rudraksha, Gemstone, Wellness or similar D2C brand and understands the audience, purchase behaviour and marketing ecosystem of this category.

ROLE

• Performance Marketing Manager
• Experience: 4–8 Years
• Work Mode: Hybrid
• Location: Delhi NCR preferred

MUST-HAVE EXPERIENCE

• Prior experience working with an Astrology / Spiritual / Vastu / Rudraksha / Gemstone brand is highly preferred.
• Candidates who have handled performance marketing for brands selling products such as Rudraksha, gemstones, spiritual products, puja products, Vastu products, healing/wellness products or related categories will be given priority.

KEY RESPONSIBILITIES

• Build and execute the performance marketing strategy

• Manage Meta Ads & Google Ads from strategy to optimization

• Drive online sales and customer acquisition

• Manage advertising budgets with a focus on ROAS and CAC

• Identify high-performing products, audiences and creative angles

• Develop a strong creative testing strategy for UGC, video and static ads

• Analyze the complete customer journey and conversion funnel

• Optimize campaigns based on data and profitability

• Work with the creative team to develop performance-focused content

• Track and report key metrics including ROAS, CAC, CPA, CTR, CVR and AOV

• Research competitors and identify new growth opportunities

• Recommend products, offers and campaigns based on market data

WHAT WE’RE LOOKING FOR

• 4–8 years of hands-on performance marketing experience
• Proven experience with D2C / e-commerce brands
• Prior experience with an Astrology / Spiritual / Vastu / Rudraksha / Gemstone brand is a major advantage
• Strong expertise in Meta Ads & Google Ads
• Proven ability to drive actual sales and revenue, not just traffic
• Strong understanding of CAC, ROAS, CPA, CTR, CVR & AOV
• Experience with GA4, GTM, Meta Pixel/CAPI & conversion tracking
• Strong understanding of performance creatives and audience testing
• Ability to independently manage strategy, execution and optimization

WORKING MODEL

 Consulting | Hybrid

Initial engagement of 3 months, with the possibility of a longer-term association based on performance.

 TO APPLY

Please share:

• CV / Profile

• Astrology / Spiritual / D2C brands you have worked with

• Campaigns you have managed

• Approx. monthly ad spend handled

• Key results — ROAS, CAC, revenue generated, etc.

• Case studies / portfolio

• Availability

If you have successfully marketed an Astrology, Spiritual or similar D2C brand and know how to convert this audience into customers, we want to hear from you.

📩 DM us or share your profile to apply.

#Hiring #PerformanceMarketing #Astrology #SpiritualBrand #D2C #Ecommerce #MetaAds #GoogleAds #FreelanceOpportunity #DelhiNCR