Paid Social Specialist - Healthcare

Goodbye Vanilla is a social-first digital consultancy that partners with business owners, startup operators, and marketing leaders. Its clients are Fortune 500 companies, startups, nonprofits, and everything in between. As a paid social agency in the Twin Cities, it was first to advertise on TikTok, Nextdoor, and Snapchat.

Responsibilities

• Contribute to overarching digital objectives and strategies with a paid social lens, incorporating business goals, analytics, testing plans, creative optimization, and measurement
• Develop tactical paid social plans, including targeting, segmentation, creative and messaging, platform priorities, testing, and budget
• Manage strategy and activation across Facebook, Instagram, Snapchat, LinkedIn, TikTok, Twitter, Pinterest, Nextdoor, and AdWords
• Run measurable A/B tests on ad copy and creative
• Pilot new paid social platforms, native beta offerings, and first-to-market features
• Handle day-to-day budget management, campaign pacing, and partner management
• Design campaign presentations highlighting results, insights, and opportunities

Qualifications

• 3+ years of digital marketing experience, including 2+ years of hands-on paid social and display
• Experience at a consultancy, agency, or client-side
• Native platform experience on Meta, TikTok, LinkedIn, Pinterest, Snap, X, Nextdoor, and AdWords/YouTube
• Solid understanding of campaign KPIs and real-time optimization
• Basic understanding of Facebook Pixels and Google Analytics/tracking code

To apply, email a resume, cover letter, and salary requirements to sarah.maki@goodbyevanilla.com.