Paid Social Media Buyer (Meta Ads)

Introduction

At COCUNAT, we're a digital-first beauty brand with ambitious international growth plans. Performance marketing is one of our key growth drivers, where data, creativity and continuous experimentation come together to deliver results.
We're looking for a Paid Social Media Buyer who goes beyond managing campaigns. Working closely with our Head of Acquisition, you'll help drive profitable new customer growth across Europe, the US and LATAM, identifying opportunities, optimising performance and scaling what works.
If you love turning data into growth and challenging the way things are done, we'd love to meet you!

Your responsibilities

You'll take ownership of day-to-day Paid Social performance, combining hands-on execution, analytical thinking and a strong focus on business results.
Paid Social Performance & Growth

• Plan, launch and optimise Meta Ads campaigns to drive profitable customer acquisition across international markets.
• Manage and scale advertising budgets efficiently, controlling CAC, maximising ROAS and driving new customer revenue.
• Execute full-funnel acquisition strategies, testing different audiences, products and campaign approaches.
• Collaborate with the Head of Acquisition on budget planning, forecasting and performance priorities.

Creative Performance & Experimentation

• Drive continuous A/B testing of creatives, messaging, audiences and campaign strategies to improve results.
• Analyse creative performance, identify winning concepts and translate insights into actionable recommendations for the Creative Strategy and Design teams.
• Monitor competitors, market trends and emerging advertising opportunities to identify new growth opportunities.

Analytics, AI & Collaboration

• Monitor key acquisition KPIs, develop performance reports and turn data into clear optimisation actions.
• Leverage AI, automation and Meta's evolving advertising tools to improve efficiency, analysis and campaign performance.
• Work closely with Creative, CRO, IT, Influencer Marketing and Social Media teams to strengthen acquisition results.

Your profile

• 5+ years of hands-on experience in Paid Social within eCommerce, with strong expertise in Meta Ads Manager.
• Proven experience scaling acquisition campaigns and managing budgets with a focus on CAC, ROAS and profitability.
• Experience in international eCommerce environments, preferably in beauty or fashion.
• Experience working directly with end-client brands is essential.
• Strong analytical skills, including performance reporting, budgeting and forecasting.
• Creative and experimental mindset, with the ability to turn data into actionable insights.
• Curious about AI, automation and digital marketing innovation, with a proactive, results-driven approach and strong collaboration skills.
• Fluent in Spanish and English. 

Why us?

Benefits ⭐

• Flexibility that makes a difference. At COCUNAT, we believe in flexibility and work-life balance. You’ll have flexible start times and the possibility to work from home one day a week.
• Your health matters. Excellent private health insurance.
• COCUNAT lover? Enjoy exclusive discounts on COCUNAT products.
• It’s the little things. Coffee and chocolate are always available at the office.
• Truly Pet-Friendly. A casual, pet-friendly office where you can bring your furry friend every day.
• An international team in Barcelona. Work in an international environment from our office in Sant Gervasi, Barcelona.

Values ❤️

• People First: We believe that putting people first helps us work better and achieve stronger results.
• Diversity: We foster an inclusive culture where everyone feels welcome, valued and free to be themselves.
• Dynamism: We’re a startup in constant motion, with a fast-paced and agile environment where there’s always a new challenge ahead.
• Continuous Innovation: We love challenging the status quo, testing new ideas and constantly looking for better ways to do things. Curiosity, creativity and the drive to keep evolving are part of our everyday life.