Paid Social Director

Company Description

We are Zenith, the ROI agency, but we’re about so much more than numbers. Since 2005, we’ve been helping some of the world’s biggest and most exciting brands turn ambitious ideas into meaningful business growth. As part of Publicis Groupe, our global community of 6,000+ specialists across 95 markets brings together media, data, technology, commerce and content to solve complex challenges and create work that makes a difference.

We believe the best work happens when great people come together. We’re curious, collaborative and always looking for new ways to think, challenge convention and push what’s possible. From strategy and planning to performance, data, content and trading, our teams work across disciplines to create smarter, more personal experiences for the brands we partner with.

And we’re serious about our people too. We want Zenith to be a place where everyone feels seen, heard and represented, with opportunities to learn, grow and make your mark. From our regular social events, mentoring, learning opportunities, recognition and community initiatives, we’re building a culture where people can bring their whole selves to work, share ideas and have a lot of fun along the way.

So, if you’re ambitious, curious and excited by the pace of change in our industry, you’ll fit right in. Whether you’re a media expert, creative thinker, data enthusiast, tech lover or simply someone who wants to make an impact, there’s a place for you at Zenith. Come and help us create a more meaningful kind of ROI – for our clients, our people and our culture.

Overview

We are hiring a Paid Social Account Director to join Zenith International, where performance meets creativity at scale. This is a pivotal role shaping how a global fashion brand connects with audiences through smart, insight-led social strategy. You’ll work at the intersection of brand and performance, helping H&M unlock growth through bold thinking and measurable impact. If you enjoy leading teams, influencing clients, and turning complexity into clear direction, this role will provide both opportunity and visibility.

Responsibilities

What you'll be doing:

• Shape and deliver paid social strategy for H&M, ensuring activity drives both brand impact and commercial outcomes
• Partner closely with senior stakeholders to influence decisions and grow the account strategically
• Lead response-to-brief development, translating data into clear, compelling media plans
• Guide and support Account Managers on campaign performance, optimisation, and reporting
• Build strong, collaborative relationships with clients, media partners, and internal specialists
• Champion testing, learning frameworks, and measurement approaches to demonstrate effectiveness
• Create a high-performing team culture, coaching and developing talent across the function
  
  

Qualifications

Skills we're looking for:

• Proven experience leading Paid Social activity at Account Director level (or equivalent experience)
• Strong understanding of both brand and performance campaigns across key social platforms
• Experience managing and developing teams, creating an environment where people can grow
• Confident working with senior stakeholders, able to communicate clearly and influence direction
• Strategic mindset with the ability to connect media plans to broader business objectives
• Strong grasp of measurement and attribution, including the strengths and limitations of different approaches
• Collaborative, proactive approach with a focus on delivering solutions and continuous improvement
  
  

Additional Information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.