Paid Social Account Manager

About Aligned Growth

Aligned Growth is an influencer marketing agency that serves direct-to-consumer and retail-first brands. 

Our Core Values

• Own our Results - Extreme accountability 
• Learning and Personal Development - Training people into leaders
• Integrity - Faith based, Family values
• Humble & Hungry - Being ambitious and humble
• Have Fun - 2 team retreats a year + drinking margaritas

Job Description

The Paid Social Account Manager will be responsible for our clients’ paid social performance, success and retention.

This is perfect for you if you live in Meta Ads Manager, love digging into the numbers, enjoy working with cool brands, deliver 100% on time, like to work independently as well as with a team, and understand how creator content and paid social work together across the full marketing funnel.

You will be responsible for making our client accounts successful by hitting performance KPIs on Meta (ROAS, CPA and CAC), building and testing campaigns, turning creator and UGC content into high-performing ads, running partnership ads and whitelisting, managing client ad budgets, delivering performance reporting, keeping our clients’ goals in line with our internal actions and identifying upsell opportunities.

You will work closely with our influencer specialists, who source creators and manage content deliverables, to make sure the right content is coming in for paid testing, and you will give the team regular feedback on which creatives and creators are driving results.

The perfect candidate for this position is someone who is data driven, appreciates organization, is a stellar communicator, creates systems and processes and thrives in an evolving environment. 

Desired Result

The result of this position is to increase retention of our clients and to make sure our influencer content is driving meaningful results to their paid ads performance. 

A majority of your time will be spent building and optimizing Meta campaigns for each client, testing new creatives, analyzing performance and communicating with our internal team on what needs to be done to take our client accounts to the next level.

This role will drive efficient growth for our clients through lower CPAs, stronger ROAS and a steady pipeline of winning ad creatives.

Essential Duties and Responsibilities:

• Onboarding and strategy: onboard clients, including ad account, pixel and Conversions API audits; build the paid social strategy for each client
• Campaign management: launch, manage and optimize campaigns across Meta, TikTok and YouTube; QA every launch so no setup error costs a client revenue
• Budgets and KPIs: manage client ad budgets and daily pacing; hit client KPIs for ROAS, CPA and CAC
• Creative testing: run structured creative tests and scale winning ads; maintain a testing roadmap for each client with a steady cadence of creative and audience tests
• Creator content: set up and manage partnership ads and creator whitelisting; turn creator and UGC content, including content from our Trybe programs, into ad-ready creative; collaborate with our influencer specialists to get the right creator content in for paid testing
• Reporting and insights: deliver weekly and monthly performance reporting with clear insights, optimizations and next steps; use data to garner high-level insights and performance trends, and translate them into meaningful and actionable optimizations and strategy recommendations
• Performance guidance: flag performance risks early and know the difference between a normal dip and a real problem; help clients read performance beyond last-click ROAS, and flag when platform numbers are pushing them toward bad budget calls
• Client communication: handle client communication via email, Slack and client calls; be proactive to push client results further and bring recommendations to clients before they ask; put out client fires
• Retention and growth: improve client retention, support renewal prep and identify upsell opportunities
• Project management: manage 6-8 clients in a pod; coordinate action items for the team and own project management
• Team and process: turn client wins into case studies and best practices; help build process docs and train the team on new Meta features; use AI tools to speed up research, reporting and analysis

Requirements

• Must have at least 5 years of experience in account management and paid social, including hands-on Meta Ads Manager experience managing budgets for DTC brands
• Hands-on experience running partnership ads, whitelisting or creator-led ad creative
• Confident presenting strategy and results to founders and executives
• Able to turn data into a clear story with next steps
• Strong in Google Sheets or Excel, and comfortable building client-facing decks in Google Slides or PowerPoint
• TikTok Ads experience is a plus
• Trybe platform experience is a plus 
• At Aligned Growth our Core Values are being Humble & Hungry, Owning Our Results, having High Integrity, we value Learning & Personal Development, and Having Fun! 

The Deets

• Location: Remote, US
• Salary Range: $70-80k base + Retention bonuses available to hit $100k+; pay is commensurate with experience 
• Benefits: Health and dental coverage, 1 in-person team retreats per year, monthly coffee stipend
• Working hours: Full-time; Flexible between Pacific and Eastern Standard Time
• Reports to Head of Client Services 

Team Testimonials

"AGM has been a game-changer for me. Working at this company has greatly improved my work-life balance. I'm proud to be part of such an amazing team." -Elgie, Assistant

“I absolutely love being part of such a small, close-knit team at Aligned Growth! The communication between team members is strong, making it easy to collaborate and share ideas, and I always feel personally and professionally supported by my colleagues. It’s refreshing to have a space to take the lead and grow!” -Emma, Account Manager

“I’m really proud of what we’ve built here at Aligned Growth. It’s such a treat to be a part of a culture that is true to our values, and a team that has given me space to grow in more ways than I could count.” -Marissa, Director of Operations 

Client Testimonials

“Josh and his team at AGM are incredible to work with. Not only are they awesome people, they work hard and deeply understand the influencer space. You won't be disappointed working with Josh and the team at AGM!”  -Ed, CEO at Bryan Anthonys

“Working with the AGM team has been amazing. They are super organized, thorough, and are truly experts when it comes to influencer partnerships for DTC brands. We'll be working with them for a long time”. -Connor, Head of Growth at HexClad

“AGM was the perfect partner to spearhead our product seeding initiative. AGM established trust early-on in the partnership, and helped make an immediate impact for our influencer channel. 10/10 would recommend!” -Jacob, Sr. Marketing Manager, Legends Apparel