Meta Ads Manager

Laly Agency is a small, hands-on marketing agency in South Florida. It is looking for a data-driven Meta Ads Manager to own paid social performance across brand and client accounts, building and optimizing campaigns on Facebook and Instagram, and directing organic social content strategy so it supports paid.

What you will do

• Build, launch and manage Meta ad campaigns end to end: strategy, targeting, creative direction, optimization and reporting
• Develop campaign architecture across prospecting, retargeting and retention
• Monitor and optimize daily: budgets, bidding, creative performance and frequency
• Run structured A/B tests on creative, copy, audiences and placements
• Manage Meta Pixel and Conversions API setup
• Deliver weekly and monthly performance reports
• Direct organic social media strategy so posts, stories and reels support paid objectives

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related field
• 2+ years of hands-on Meta Ads experience with verifiable results (CPA, ROAS, lead volume)
• Experience with audience segmentation, retargeting funnels and scaling
• TikTok Ads experience is a bonus

Fully remote, 1099 independent contractor, 20 to 25 hours a week at $30 per hour, with potential for full-time after a 2-month evaluation. Must be available 9 AM to 5 PM EST, Monday to Friday.