Media Coordinator - Paid Social

At Backbone, we live by the mantra that passion drives results. We partner with leading lifestyle brands to drive growth through integrated marketing and strategic communications. We work with brands we believe in and pair our teammates with brands matching their interests and expertise. When you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for the outdoors and doing great work for great brands.

The Job

• The Media Coordinator will support the account management team, executing the tactical elements and reporting on the outcomes of our clients' Paid Social Media campaigns. This role will focus on executing paid media through social platforms like Meta, TikTok, Pinterest, Reddit, Snapchat and other emerging social media platforms. You'll adeptly prioritize multiple tasks and clients daily to ensure seamless campaign execution, balancing creative thinking with data-driven analysis.
  
  

The Work

• Support Media Strategists during campaign strategy development and plan execution
• Build and assist in management of paid social media campaigns across multiple self-serve platforms (Facebook/Instagram, Snapchat, Pinterest, etc.)
• Prepare weekly and monthly reports on client KPIs and analyze results
• Conduct research to inform and support media strategies and tactics
• Collaborate with Media Strategists to ensure all campaign details are addressed, including drafting insertion orders, confirming budgets, coordinating materials, and maintaining data accuracy in media plans
• Utilize trafficking and reporting tools to monitor delivery and results of digital campaigns (Google Campaign Manager, Google Analytics, AdSwerve, etc.)
• Coordinate with the Operations and Finance team to ensure timely billing
• Stay up to date on latest research and media trends
  
  

The Essentials

Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying.

• Bachelor’s Degree
• 0-2 years professional experience
  
  

Your Capabilities

• Strong quantitative and analytical skills, with comfort managing budgets and the math behind them
• Ability to turn campaign data into clear, accurate weekly and monthly reports
• Basic understanding of marketing and advertising principles, media concepts and terms, and creative and budget requirements
• Eagerness to learn self-serve ad platforms (Meta, TikTok, Pinterest, Snapchat, Reddit) and trafficking and reporting tools
• Research skills, plus curiosity about media trends and emerging platforms
• Highly organized and detail-oriented, keeping media plans, insertion orders and materials accurate and on track
• Able to prioritize, multitask and manage time under pressure
• Collaborative team player who also works confidently on their own and uses the resources at hand
• Clear communicator who builds effective relationships across departments, including Operations and Finance
• Balances creative thinking with data-driven analysis
• Competent in Excel and PowerPoint
• Willing to learn new things and challenge the norm
  
  

The Extra Mile

• Knowledgeable on aspects of digital and traditional media such as Paid Social Media, Search Engine Management, Search Engine Optimization, Digital Display, Mobile, Out-of-home, TV, Print, etc.
• Experience in META Ads Manager, Snapchat Ads, Pinterest Ads, Google Analytics, Google Ads, Google Looker Studio and/or Google Campaign Manager
• Excel master
• Understanding of Backbone’s core values
• A love of the outdoors
• Natural curiosity
• A sense of humor
• Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.
  
  

Salary: $50,000 - $55,000 annually

Benefits: Health, Dental, Vision, 401k match

Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime

About Backbone Media: We are the country's leading active lifestyle media agency. For over 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.