Media Buyer

Overview

Every dollar has a job. We want someone who makes paid media on TikTok Shop work as hard as our creators do, and can explain exactly why it’s working. We’re hiring a Media Buyer to plan, launch, manage and grow paid media for four or more personal care and beauty brands. You’ll own GMV Max from first plan to final report, keeping every brand’s budget accountable to results. You’ll turn complex performance data into clear business stories that anyone in the room can act on. You’ll work hand in hand with brand teams, the Director, Account Strategy, the Content & Creator Strategy Manager and the TikTok Shop Activation Coordinator.

Remote - Open to Candidates Worldwide

What You’ll Do

Partner with the Content & Creator Strategy Manager to pick the creator and brand content most likely to win with paid support.

Plan & Invest: Build The Roadmap Behind Every Brand

• Own GMV Max strategy and planning for each brand, setting the operating playbook for how campaigns are built and run.
• Own budgets and forecasts across campaigns, moving money toward what’s earning the best return, what fits business goals and where the next pocket of growth is.
• Lead brand-level planning sessions and keep spend on track against each brand’s plan.
• Align the paid roadmap with brand goals so the media supports launches, promotions and big sales moments.

Launch & Optimize: Get It Live, Get It Right, Keep It Growing

• Build clean, well-structured GMV Max campaigns and check every detail so launches go out on time and error-free.
• Run the daily and weekly pulse on performance, catching shifts in ROI, AOV, and conversion rate, finding the real cause and acting fast.
• Translate results into platform-specific insights that point to a clear next move.
• Lead reporting calls with brand teams, walking through what happened, why it matters and what we’ll do next.
• Build and own the testing roadmap across bidding, audiences, campaign structure, creative and landing pages, then scale what wins.

Compliance & Safeguard: Keep Every Campaign Clean

• Keep a clear record of every campaign change, the reason behind it and why each piece of content was chosen for paid support.
• Make sure all paid and creator content follows U.S. advertising rules, including the FTC Endorsement Guides, clear paid-partnership disclosure in every post, and TikTok’s ad and TikTok Shop policies.
• Check that product claims stay on the cosmetic side of the FDA line, are substantiated, and are approved by brand teams before they run.
• Meet client measurement standards where required, including accredited third-party tracking, removal of invalid traffic and delivery limited to the U.S

What We’re Looking For

Sharp with numbers, clear with people. You love the business of beauty, you can simplify the complicated, and you never lose track of a dollar.

Must-Haves:

• 3+ years of hands-on paid social media buying.
• 2.5+ years running paid media on TikTok Shop in the U.S., with deep, hands-on command of GMV Max.
• Experience managing multi-million-dollar media budgets across several brands or clients.
• A proven track record of strong, consistent ROI, with results you can walk us through.
• Fluency in TikTok Ads Manager, TikTok Shop Seller Center and TikTok’s advertising policies.
• An active TikTok Media Buying Professional Certification, with proof available on request.
• Completion of TikTok Academy’s GMV Max and TikTok Shop ads courses.
• Proficient with third-party measurement, MRC accreditation and invalid traffic standards.
• Awareness of U.S. state privacy laws, such as the CCPA, and how they apply to audience targeting.
• Familiarity with how the National Advertising Division (NAD) reviews beauty claims.
• Confidence presenting to leadership and clients, persuading through clear, concise reporting.
• A collaborative style that brings clarity when work spans several teams.

Nice-to-Haves:

• Working knowledge of other paid channels, such as Meta, and how they fit with TikTok Shop.
• Agency experience.