Marketing Manager, Performance & Insights - TikTok Operations

About the Team

The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok's position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences.

About the Role

TikTok is seeking a Marketing Manager, Performance & Insights to help evolve how the team plans, executes, and measures its creator marketing efforts. This role requires a unique blend of performance marketing strategy, campaign measurement, and cross-functional collaboration. While grounded in data, measurement, and analysis, the role also extends into full-funnel campaign planning, media execution, and testing, making it central to how TikTok scales and demonstrates ROI for creator marketing initiatives.

Key Responsibilities

• Performance Marketing Strategy: develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement; define campaign objectives and partner with product marketing, external media agencies, and internal stakeholders
• Measurement & Insights: analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementality metrics; own reporting and dashboarding for performance marketing ROI
• Experimentation & Systematic Plans: design and execute A/B testing frameworks; build and execute a learning agenda with product, research, and marketing teams
• Audience Targeting & Segmentation: develop audience segmentation strategies to personalize creator campaigns; identify and activate high-potential creator cohorts
• Media Campaign Management: contribute performance and measurement insights into media planning and execution; inform campaign budgets and provide ROI analysis
• Tooling & Marketing Infrastructure: identify and recommend internal and external marketing tools; partner cross-functionally on scalable measurement infrastructure
• Collaboration & Communication: work closely with product managers, data scientists, and engineers; present findings and recommendations to stakeholders

Minimum Qualifications

• Bachelor's degree in Marketing, Analytics, Marketing Science, or related field
• 5+ years of experience in marketing analytics, performance marketing, or similar roles
• Strong command of campaign measurement, audience segmentation, and A/B testing
• Proficiency in data tools (SQL, Tableau, etc.) and experience building dashboards
• Ability to communicate complex insights in clear, compelling ways

Preferred Qualifications

• Hands-on experience managing paid media campaigns and optimizing toward ROI
• Experience within creator, consumer, or brand marketing environments
• Strong verbal and written communication skills and demonstrated success in cross-functional collaboration

Base salary range for this position in Los Angeles is $115,520 - $198,360 annually. Employees may also be eligible for discretionary bonuses/incentives and restricted stock units.