Marketing Executive (Anime - Kids - Comic)

I. JOB SUMMARY:

Develop & execute marketing campaigns for POPS BU Anime-Kids-Comic to reach, engage & monetize suitable audience across platforms. The candidate must work really well across functions to provide thorough & smooth execution in ensuring the success of planned campaigns.

II. JOB RESPONSIBILITIES:

• Take direction from Marketing Lead with fully understanding the objectives & deliverables for various Marketing tasks
• Plan, execute and follow up with advertising/communication campaigns (social media) and promotional events
• Conduct consumer & market research. Study and provide overview
• Write copy for diverse marketing distributions (Social Post, Push notification & Website materials)
• Directly work with internal stakeholders ranging from Operations, Admins, Digital Performance, Social & Creative teams to ensure smoothly executed campaigns
• Analyze current digital market information and prepare marketing reports.
• Monitor and manage internal & external third parties on execution of branding activities
• Communicate brand and video channels activities to other relevant departments in an effective manner (Marketing, Production, Data and Licensing) and partners to deliver creative and effective activities that drive top-of-mind, viewership and engagement with our target content
• Regular monitor of the digital marketing campaign results, social media, market trend, and be able to advise the improvements.
• Other duties requested by Manager

III. JOB REQUIREMENTS:

• Graduated from university/college
• At least 1 year experience as related position. Experience in the same industry is a plus.
• Experience in managing & operating online channels (YouTube, Facebook, TikTok, Instagram)
• Experience in building audiences for online channels (e.g. YouTube, Facebook, Instagram,
• TikTok)
• Passionate and knowledgeable about Anime & Comics
• Good understanding of social media landscape in Vietnam
• Analytical, data driven thinker who seeks innovative solutions.
• Being able to use Adobe Premiere and/or Photoshop is a plus.
• Creative, proactive, consultative, resourceful
• Good at English both writing and speaking
• Good written and verbal communication skills.
• Able to work independently but a team player.
• High responsibility, enthusiasm and owning the job
• Honesty, integrity