Marketing Associate: Content, Community & Influencer
Bubble Goods is building a growth platform for independent food brands.
We help emerging CPG founders reach customers nationwide while giving shoppers access to exceptional products they won't find in traditional grocery stores. We're building a new kind of food company at the intersection of food, technology, community, and commerce.
We're a small, fast-moving, VC-backed team, and we're looking for someone who loves food, startups, social media, creators, and discovering what's next.
The RoleAs our Content, Community & Influencer Specialist, you'll help shape how Bubble Goods shows up in the world.
You'll create content, grow our social audience, build relationships with creators and influencers, and help build a community around the founders and products on Bubble Goods.
You'll also own the day-to-day management of our newly launching influencer platform, helping us recruit creators, get them excited about discovering independent food brands, and turn those relationships into authentic content and community.
This is a hands-on role working closely with the Founder and broader team. You'll have a front-row seat to hundreds of emerging food brands and founders and will turn what's happening across our platform into compelling stories, content, and conversations.
We're looking for someone who is an equal parts creator, community builder, and operator. Someone who can spot a great story, make the content, get it out into the world, and build a genuine relationship with the person on the other side of the screen.
This is an individual contributor role with significant ownership and room to grow as Bubble Goods scales.
What You'll DoContent, Social & Campaigns- Own Bubble Goods' weekly content and campaign calendar across social and email, including New Arrivals, Sunday Saver, holiday gifting, seasonal campaigns, founder stories, and product discovery
- Create the content, creative, copy, and messaging to bring campaigns to life across Instagram, TikTok, LinkedIn, YouTube, email, and other channels
- Create short-form video, social content, founder stories, product features, UGC, and other creative assets that showcase the brands and products on Bubble Goods
- Identify products, founders, trends, and cultural moments that can become compelling content, campaigns, and recurring Bubble Goods series
- Coordinate photography, UGC, product assets, and other creative needs across campaigns
- Track social and email performance and use insights to continuously improve content, engagement, audience growth, and impressions
- Own the day-to-day of Bubble Goods' newly launching influencer platform
- Recruit and onboard food creators, influencers, tastemakers, chefs, wellness creators, and other relevant voices
- Build and maintain an active pipeline of creators who authentically align with Bubble Goods
- Manage creator outreach, communication, gifting, product discovery, and ongoing relationships
- Identify opportunities for UGC, product seeding, affiliate partnerships, collaborations, events, and creator campaigns
- Help develop creator briefs and campaigns that give creators the freedom to make content that feels authentic to their audience
- Track creator participation and performance and identify opportunities to deepen high-performing relationships
- Help make Bubble Goods a platform that creators genuinely want to discover, talk about, and work with
- Partner with the Founder and team on product launches, campaigns, marketplace moments, and company announcements
- Own day-to-day community engagement across Bubble Goods' social channels
- Respond to comments, DMs, questions, and conversations in a thoughtful and on-brand way
- Build relationships with our growing community of independent food founders
- Celebrate founder milestones, launches, product wins, and sales milestones
- Engage with customers and turn their feedback, questions, and enthusiasm into insights and content opportunities
- Help build a founder community that feels connected to Bubble Goods and to one another
- 2–4 years of experience in social media, content, influencer marketing, community, or a similar role
- A strong instinct for what makes people stop scrolling
- Excellent writing and communication skills
- Strong understanding of Instagram and TikTok, with familiarity across LinkedIn, YouTube, Klaviyo, Shopify, Canva, Superfiliate and other relevant marketing platforms
- Experience creating and editing short-form video
- Experience working with creators, influencers, UGC, or brand partnerships
- Familiarity with AI-powered creative and content tools
- Highly organized and able to manage multiple projects and deadlines at once
- Comfortable being hands-on and creating content yourself
- Naturally curious and plugged into food, culture, creators, and what's happening online
- A strong eye for aesthetics and an instinct for good storytelling
- Comfortable working directly with founders and senior leadership
- Entrepreneurial, proactive, and excited to figure things out without a playbook
- Excited by the pace of an early-stage startup
- Travel as needed for community meetups, content creation, or industry events
Success will be measured through month-over-month growth across these core KPIs:
- Engagement: Total engagement and engagement rate across priority social channels
- Following: Growth in followers and overall social audience
- Audience: Growth and quality of the Bubble Goods audience across channels
- Impressions: Month-over-month growth in total impressions and reach
- Influencer: Growth and activity across our influencer/creator network and platform
- Content: Consistent output and performance of high-quality organic and creator content
- $60,000 - $75,000 + equity.