Net InfluencerNet Influencer Jobs
Q4 2026 Report

The creator economy job market

Make the case for your next creator hire. See which roles companies are adding, what they pay, and which platforms and tools they ask for.

Research from the leading creator economy trade publication and job site.

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Numbers to bring to your next headcount conversation

2.5xTikTok Shop roles have grown to two and a half times their 2023 share of marketing hiring. See which other roles are climbing.
56%of open roles are mid-senior, and one in four is entry level. Know the level the market hires at before you write the role.
7,440open roles at 2,597 employers, so you can see who you are competing with for the same people.
$119Kis the typical posted US salary. Check your range against it by role type and seniority.

What you can do with it

Report slide: specialist creator roles are taking a bigger share of marketing hiring every year
Back your headcount requestShow which specialist roles are taking a bigger share of marketing hiring every year, and which generalist roles are giving it up.
Report slide: TikTok Shop hiring has moved from inside TikTok to brands and agencies
Decide where TikTok Shop sits on your teamSee how fast that work has moved from TikTok itself to brands and agencies, and who is hiring for it now.
Report slide: share of job descriptions naming each platform, by role type
Write the job descriptionThe platforms and tools employers name, role type by role type, so your posting matches what candidates see elsewhere.
Report slide: posted US pay by role type and by seniority
Set the offerPosted US pay by role type and by seniority, from entry level to executive.

What the analysis covers

Part one · Industry trends

Hiring since 2023: which creator economy roles are gaining ground, which are losing it, and what kinds of companies employ them.

Part two · Q4 2026 snapshot

What is open right now: the roles, the seniority, the platforms and tech stack employers ask for, the cities, and the pay.

Where the data comes from

Job changes on public professional profiles, from a Net Influencer data partner, and open postings on Net Influencer Jobs, crawled daily.

Looking for a role now? Every role type in the report is hiring.

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