Manager, Social Media

The Social Media Manager owns social media strategy and execution for Topgolf, combining strategic storytelling with influencer and creator programs that translate brand initiatives and partnerships into content that feels authentic, community-first, and unmistakably Topgolf. This role leads the voice and presence of the Topgolf brand across platforms, engages a diverse audience, and manages the brand's influencer and creator strategy, owning the content engine from strategy and briefing through ideation, development, execution, and community management.

Key Responsibilities

• Develop and execute a comprehensive social media strategy that grows brand awareness, cultural relevance, and engagement across platforms.
• Create, curate, and publish engaging graphic, image, and video content.
• Track performance metrics and platform trends, translating insights into sharper content and campaign decisions.
• Manage and grow the brand's social media presence, including follower acquisition and engagement.
• Lead influencer and creator strategy, from identification through content briefing and execution.
• Collaborate with cross-functional teams to align social initiatives with marketing and business goals.
• Stay ahead of platform algorithm changes, format shifts, and emerging social trends.
• Manage paid social campaigns, including budget allocation and performance optimization.
• Own community management, responding to comments, DMs, and inquiries with a timely, on-brand voice.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3 to 5 years of experience in social media management, marketing, or a related field.
• Demonstrated track record managing social channels, with a portfolio showing measurable campaign results.
• Hands-on expertise with social platforms, analytics and reporting tools, and content management or scheduling systems.
• Strong written and verbal communication skills, with the ability to adapt tone across channels.
• Self-starter who thrives in a fast-moving, deadline-driven environment.

Benefits include free play and half-price food, health, dental, and vision coverage, a 401(k) match, and a free mental well-being platform for qualifying team members. Topgolf is an equal opportunity affirmative action employer.