Manager Social Media

Corewell Health is seeking a strategic and creative Social Media Manager to help shape how the organization shows up across the fast-changing social media landscape. The role is ideal for a modern social media leader who understands how to create human, useful, and platform-native content that earns attention, builds trust, and supports business priorities. The manager leads a team responsible for organic content strategy and execution across priority platforms, partnering with key stakeholders to tell compelling stories, and uses audience insights, channel expectations, algorithmic signals, and performance data to improve reach, engagement, trust, and action among followers and relevant non-follower audiences.

Essential functions

• Support the System Communications & Marketing director in developing, implementing, and managing the marketing and communications function
• Lead and develop the marketing and communications team, including training, direction, and evaluation
• Manage and coordinate system and service line messaging for external and internal audiences across platforms including social media
• Take part in planning 360-degree audience outreach based on specific marketing and communications plans
• Manage timelines and budgets, and support system and hospital branding and image initiatives
• Measure the success of marketing and communication activities with data and hold the team accountable to key performance indicators

Qualifications

• Bachelor's degree in Marketing, Journalism, Communications, Public Relations, Management Information Systems, or a related field, or equivalent experience
• 7 years of progressive experience in communications (required)
• 5 years of relevant experience including managerial experience, with the ability to lead teams and manage budgets (required)

Full time, Monday to Friday, 8 a.m. to 5 p.m., based at Corewell Health Place in Grand Rapids. Corewell Health is an equal opportunity employer.