Manager, Social Engagement

This position reports to the Director, Product Communications and Social Engagement Lead, and executes the organic social strategy and community engagement across the Primary Care, Specialty Care, and Oncology businesses, as well as PfizerForAll handles. The role delivers tactics against social communication strategies that amplify product narratives, foster meaningful connections, and protect brand reputation through compliant, social-by-design content.

The individual will own the editorial calendar, build high-performing communities, and operationalize safe, responsive, and compliant social engagement programs.

Key Responsibilities

• Help define the organic social strategy for Primary and Specialty Care brands and translate brand narratives into platform-native content and series.
• Build and maintain a channel-by-channel editorial calendar aligned to campaigns, corporate moments, data and regulatory milestones, and product needs.
• Brief, develop, adapt, and optimize organic posts and lightweight social extensions; enforce tone of voice and style guides.
• Coordinate influencer and partner content, ensuring taxonomy, job-code tracking, and preview and QA workflows with agencies.
• Own and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue response.
• Maintain a measurement framework and KPIs (reach, engagement rate, saves and shares, follower quality, site traffic); publish monthly readouts and quarterly deep dives.
• Partner with Paid Media to integrate organic and paid flighting and ensure cross-channel attribution.

Qualifications

• Bachelor's degree with at least 4 years of experience in social media/community management, product communications, or corporate social (healthcare experience preferred), or an equivalent combination of education and experience.
• Track record building brand communities and editorial operations at scale.
• Fluency with enterprise social tools (e.g., Sprinklr), listening and monitoring, and analytics; strong stakeholder and agency management.
• Deep familiarity with medical, legal, and regulatory review processes and content life cycle management.

Hybrid work location. The annual base salary for this position ranges from 99,200 to 165,400 USD, plus bonus target and long-term incentive eligibility. Pfizer is an equal opportunity employer; U.S. work visa sponsorship is not available for this role.