KOL/KOC & Community Operations

This position is for "AliExpress", the original business within Alibaba Group, is one of the largest marketplace in the world. It connects 20 million+ active buyers and suppliers in over 180 countries and regions across 40 major product categories.

Responsibilities

1. US Commerce-Driven Influencer Affiliate Matrix Build-out: Recruit and operate US commerce-driven creator resource base — top KOLs, mid-tier creators, KOCs, and vertical specialists — tiered into a matrix by category, audience profile, and selling capability to form a sustainably callable creator network. Design community traffic plans and build a channel ecosystem accountable for bringing high-quality users and incremental GMV.

2. Own the full "recruit–nurture–exit" lifecycle for creators/agencies: cold-start new talent, run selling tests, drive tier progression via executable strategies, and enforce dynamic scoring, tiered management, and bottom-tier elimination.

3. Partner closely with category/brand teams to launch diverse monetization paths; support storefront management, localized product selection and scheduling to safeguard conversion efficiency.

4. Based on US consumer insights and local supply characteristics, produce channel/product trend analysis, define supply and benefit requirements, and craft "local creator/community × supply" placement strategies — driving localized promotion with cross-functional partners to lift exposure and conversion.

5. Establish a comprehensive monitoring system tracking creator/agency GMV, views, ROI, and per-community conversion funnels.

Qualifications：

1. 5+ years in influencer/creator operations, or community management, or content-commerce growth; hands-on US market experience strongly preferred.

2. An established network of US commerce-driven creators, community owners, or influencers that can be rapidly mobilized and scaled.

3. Strong localized operations capability: able to blend consumer, cultural context, and consumer habits with supply to land US-market-fit promotion and selling plans.

4. Proven ability to build a creator/community ecosystem from recruiting, activation, incubation, and monetization.

5. Strong data-driven mindset; able to translate funnel and ROI analysis into actionable optimizations; excellent cross-functional collaboration and negotiation skills; bilingual (English/Spanish + Mandarin) a plus.