Influencer & Social Lead

Influencer & Social Lead

Salary: £50,000 - £65,000 + meaningful equity

Location: London – Hybrid, 2 days per week in the office

Our client is one of the UK’s fastest-growing consumer fintech apps, helping homeowners take control of their biggest financial commitment and pay off their mortgages faster through a combination of everyday shopping, automated saving and smarter mortgage management.

Following significant growth, investment and national exposure, the business is entering its next stage of scale and is now looking for an Influencer & Social Lead to take ownership of two increasingly important growth channels: its influencer & affiliate programme and organic social presence.

This is not a traditional influencer role focused on one-off brand campaigns or celebrity talent. You’ll be responsible for developing an existing creator network into a high-volume, commercially accountable acquisition channel, while simultaneously owning organic social strategy and execution across Instagram, TikTok, Facebook and YouTube.

Working directly with the Founder and Head of Growth within a lean, ambitious team, you’ll have significant autonomy to shape the strategy, bring new ideas to the business and execute them.

The Opportunity

• Own the influencer & affiliate and organic social channels end-to-end
• Take an existing network of approximately 200 affiliates/creators and continue scaling it into a major customer acquisition channel
• Combine AI-powered outreach and automation with genuine creator relationship building
• Shape the organic social strategy, content calendar and creative direction across Instagram, TikTok, Facebook and YouTube
• Develop campaigns from initial concept through to execution across both influencer and social
• Blend creator partnerships, content, community, creativity and performance marketing within one role
• Work directly with the Founder and Head of Growth and have genuine visibility across the business
• Join a lean, fast-moving environment where you’ll have significant autonomy and ownership
• Work alongside Paid Social and Creative specialists, using organic and creator insights to influence wider acquisition activity
• Receive meaningful equity and share in the future upside you help create

Responsibilities

• Own and scale the influencer and affiliate programme, currently consisting of approximately 200 affiliates across Instagram and TikTok
• Source, vet, negotiate and onboard creators using a combination of manual outreach, AI and automation
• Build strong, ongoing creator relationships and manage communication, briefing, contracting, content approvals and usage rights
• Develop creative briefs that give creators compelling hooks, messaging and formats while retaining authenticity
• Track creator and content performance against new customer acquisition, CPA and ROI
• Identify the creators, formats and messaging delivering the strongest commercial results and scale accordingly
• Own the organic social strategy and content calendar across Instagram, TikTok, Facebook and YouTube
• Plan and execute social campaigns around key commercial, product and brand moments
• Get hands-on with content creation where required, including shooting and editing short-form video and creating static/carousel content
• Brief and manage freelance creators and help develop employee and founder-led content
• Own community management across comments, DMs and Stories
• Analyse organic performance and feed successful creative concepts and hooks into Paid Social and Creative teams
• Work closely with Engineering to improve tracking, attribution and automation
• Ensure influencer and organic content adheres to relevant compliance requirements
• Support wider content, PR and growth initiatives as the business continues to scale

Your Profile

• 4–6 years’ experience across influencer/creator and social marketing, ideally within a consumer-facing business
• A proven track record of building or scaling an influencer, creator or affiliate programme with measurable commercial results
• Strong organic social experience, with the ability to own strategy through to hands-on execution
• Experience growing and managing social channels, particularly Instagram and TikTok
• Strong creative instincts and an understanding of what makes creator and social content perform
• Comfortable getting hands-on with content, including shooting and editing short-form video
• Excellent communication and relationship-building skills, with the confidence to work closely with creators and senior leadership
• Commercially minded and comfortable working towards metrics including CPA, acquisition, ROI, growth and efficiency
• Highly organised and capable of managing a high volume of creator relationships alongside an ongoing content calendar
• Experience operating within a startup or scale-up environment, where priorities can change quickly
• Proactive and autonomous – you’ll be expected to identify opportunities, bring ideas to the table and drive them forward rather than wait for direction
• Tech-savvy with an interest in AI, automation and creator marketing tools
• Experience within fintech, financial services, consumer apps or another regulated category would be highly advantageous but isn’t essential

How to apply

To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion on 07442871117 or email daniel@pivotallondon.co.uk.

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.