Influencer Marketing Specialist

About Culture Kings

Culture Kings is a global streetwear and lifestyle retailer built at the intersection of fashion, sneakers, music, and pop culture. From coveted sneaker drops and exclusive brand collabs to immersive flagship stores with barbershops, photo studios, and in-store events, Culture Kings is where culture comes to life. Part of the a.k.a. Brands portfolio, we've grown from our Australian roots into a global community of hypebeasts, sneakerheads, and culture-first customers. Our Los Angeles team drives the brand's marketing, creative, and social presence across a global customer base.

The Role

We're looking for an Influencer Marketing Specialist to grow and manage Culture Kings' influencer and content creator partnerships. You'll identify the right voices across streetwear, sneakers, music, sports, and gaming, build genuine relationships with them, and run campaigns end-to-end — from first outreach to performance reporting. This role is ideal for someone who's plugged into culture, has a sharp eye for emerging talent and trends, and knows how to turn creator relationships into hype and measurable brand growth. You'll report to the Influencer Marketing Manager and work closely with our Social, Creative, and PR teams.

What You'll Do

• Identify, recruit, and build relationships with micro-, mid-tier, and macro-influencers and content creators across streetwear, sneaker, music, sports, and gaming communities
• Own end-to-end campaign execution: outreach, negotiation, briefing, contracting, content approval, and posting schedules
• Manage the influencer gifting, UGC and paid partnerships program, including product selection and mailer coordination for sneaker drops and collab releases
• Track, analyze, and report on campaign performance (reach, engagement, conversion, and ROI), using insights to refine future strategy
• Manage influencer budgets and negotiate rates and usage rights for content
• Build and maintain an organized influencer CRM/database of active and prospective partners
• Coordinate whitelisting, content repurposing, and usage rights for owned social and paid media channels
• Stay ahead of platform trends (TikTok, Instagram Reels, YouTube Shorts) and surface new creators, athletes, and artists worth partnering with
• Collaborate cross-functionally with Social, Creative, PR, and Retail teams to align influencer activity with product drops, collabs, and in-store activations
• Represent the brand at sneaker releases, events, and influencer trips as needed

What You Bring

• 2–4 years of experience in influencer marketing, social media, or brand partnerships, ideally in streetwear, sneakers, or lifestyle/entertainment
• A strong network and working knowledge of the influencer landscape across Instagram, TikTok, and YouTube
• Excellent relationship-building, negotiation, and communication skills
• A track record of managing multiple ROI driven campaigns simultaneously with strong organization and follow-through
• Comfort with performance data — you can read a campaign report and know what to do next
• Experience with influencer marketing platforms (e.g., GRIN) is a plus
• Genuine passion for streetwear, sneaker culture, hip-hop, and pop culture — you know who's next before they blow up
• Based in or able to work hybrid from the Los Angeles area

Why Culture Kings

• Competitive salary and comprehensive benefits (medical, dental, vision)
• Generous employee discount across the a.k.a. Brands portfolio
• A collaborative, culture-first team in a fast-growing streetwear company
• Hybrid flexibility with access to our LA flagship store and content studio