Influencer Marketing Specialist

Key Responsibilities

• Identify and research relevant influencers and content creators across Instagram, YouTube and other social platforms.
• Build and maintain a database of influencers based on category, audience, engagement and location.
• Reach out to influencers and coordinate collaborations.
• Negotiate and coordinate deliverables, timelines and campaign requirements.
• Track influencer campaigns and ensure content goes live as planned.
• Coordinate with influencers for briefs, product dispatches, content approvals and posting schedules.
• Monitor campaign performance and maintain basic reports on reach, engagement and conversions.
• Stay updated with trending creators, content formats, reels, memes and social media trends.
• Support the marketing team in planning and executing influencer campaigns.
• Maintain strong relationships with influencers and creator communities.

What We’re Looking For

• 0–6 months of experience in influencer marketing, social media, digital marketing or a similar role.
• Freshers with a strong interest in social media and creator marketing are welcome.
• Good knowledge of Instagram, Reels, YouTube and current social media trends.
• Good communication and negotiation skills.
• Strong follow-up and coordination skills.
• Creative mindset with an eye for engaging content.
• Comfortable working in a fast-paced startup environment.
• Good Excel/Google Sheets and basic reporting skills would be an advantage.