Influencer Marketing Senior Executive

Company Description

MOI MEDIA is a boutique marketing agency based in Mumbai, founded in 2021. The agency specializes in creator-led campaigns that feel genuine, reach the right audience, and deliver measurable impact. MOI MEDIA emphasizes strong planning, smooth execution, and detailed reporting, giving brand partners clear visibility into performance and learnings. The team has worked with 30+ leading brands, executed 500+ campaigns, and collaborated with over 10,000 creators in beauty, fashion, lifestyle, health, and wellness. Clients include well-known brands such as Dove, NIVEA, Lakmē, Danone, Pond's, Sunsilk, TRESemmé, Love Beauty & Planet, Shoppers Stop, Surf Excel, Pears, CloseUp, and Simple Skincare.

Role Description

This is a full-time, on-site Influencer Marketing Executive role based in South Mumbai. The role involves identifying and onboarding relevant creators, negotiating collaborations, and managing end-to-end influencer campaigns across platforms. The Influencer Marketing Executive will coordinate briefs, timelines, and deliverables, ensuring content aligns with brand objectives and campaign strategy. Daily tasks include tracking campaign performance, maintaining databases and reports, and communicating regularly with creators, internal teams, and clients. The role also includes researching trends, suggesting creative formats, and supporting new business pitches with influencer-related insights and ideas.

Qualifications

• Strong influencer marketing and campaign management skills, including creator outreach, negotiation, and relationship building.
• 2+ years of experience with understanding of platforms such as Instagram, YouTube, and emerging creator ecosystems.
• Ability to analyze campaign performance, prepare clear reports, and interpret metrics to optimize future initiatives.
• Excellent written and verbal communication skills, with strong attention to detail and comfort in client-facing interactions.
• Organizational and project management skills to handle multiple campaigns, deadlines, and stakeholders simultaneously.
• Interest or experience in beauty, fashion, lifestyle, health, or wellness categories is an advantage.
• Prior experience in influencer marketing, social media, or agency-side roles preferred; relevant degree in marketing, communications, or a related field is beneficial.
• Ability to work on-site in Lower Parel (Mumbai), collaborate with a small, fast-paced team, and adapt quickly to evolving campaign needs.