Influencer Marketing Manager

The Pokemon Company International is developing a strong foundation for its influencer marketing function, housed within the Brand Communications team, and is looking to scale its efforts. This role supports influencer and creator campaigns, strategies, relationships, and tactical execution for earned and paid campaigns across the Pokemon brand's consumer products, entertainment, competitive events, select video games, and mobile applications. The position supports and reports to the Manager, Influencer Marketing. It is an individual contributor role.

What you'll do

• Work with Product and Marketing teams to integrate influencers and influencer programs into their go-to-market plans
• Develop and implement influencer campaigns and best practices, with an emphasis on the Pokemon Trading Card Game, select video games and mobile apps, and competitive events
• Work with internal and external agency partners to build and maintain materials and a master roster of influencers
• Maintain the internal database of influencer and creator partners, review existing partners for brand appropriateness, and source new talent in a variety of verticals
• Lead the tactical execution of influencer and creator engagement programs
• Build relationships with the Pokemon creator community, gaming and lifestyle-gaming influencers, and creator management teams
• Manage and engage influencer talent at competitive play and other brand events

What you'll bring

• Five to seven years of relevant professional experience, agency or in-house
• Dedicated experience working with influencers, managing relationships, and executing influencer-focused programs for consumer products, video games, and/or entertainment properties
• Experience working with agency partners and in product launch management
• Strong project management, creative concept, and planning skills
• Experience developing data-backed campaigns and program reports
• Established influencer contacts in video games, lifestyle, and family entertainment are a plus; experience with Creator IQ is a plus

New hires generally start between $96,000 and $127,000 per year; the full range is $96,000 to $172,000. Hybrid work environment.