Influencer Marketing Manager

About Sesh

Sesh is a modern nicotine platform company and the #1 independent pouch brand in the US. Our mission is to accelerate the end of smoking. We operate a Canadian and a US operating company, we make our product through a partner manufacturer, and we sell through distributors and retail. We are growing fast and the finance function is being built as we go.

The Mission

Build the creator community nicotine hasn't had yet. Most nicotine creator marketing is still transactional: pay for a post, send product, move on. We want to build something different: a community of paid creators and ambassadors who genuinely fit the Sesh customer across Everyday Athletes, Modern Outdoorsmen and Blue Collar / First Responders.

Paid creators build credibility. Ambassadors create scale. Rewards gives the entire community a reason to stay engaged. The result is an army of people who actually want to represent Sesh across social, retail, events and cultural moments.

The long-term goal is simple: build a creator community people want to be part of, and make Sesh the nicotine brand creators come to.

Role

The Influencer Marketing Manager will own Sesh's paid creator program and ambassador program, scaling both across our priority communities and the events, partnerships, and retailers that support them. You'll secure paid creators whose content fuels our Meta ad campaigns, while building an ambassador network that keeps Sesh visible across social, retail, and events. You'll report on program performance and drive toward our creator and ambassador growth targets.

Secure paid creators

• Identify, reach out to, and close deals with creators who fit our priority communities and can produce content built to run as Meta ads
• Own these relationships end to end, from first contact through long-term performance

Drive the program

• Strategy: build campaigns and content angles for each community, partnering closely with paid media
• Outreach: source and reach creators and ambassadors through whatever channel gets results
• Dealmaking: negotiate rates and contracts, and drive the process through to signature
• Account management: keep partners on brief, on schedule, and paid on time

Scale the ambassador network

• Grow and manage the ambassador program, turning our paid creators' communities into an always-on network across all three priority communities

Requirements

• 2-4 years of experience in influencer marketing, with direct experience in paid creator partnerships
• Familiarity with Meta ads (whitelisting, partnership ads, or UGC-to-paid workflows) strongly preferred
• Strong organizational and communication skills
• Familiarity with social media platforms (Instagram, TikTok, YouTube)
• Proficiency with Excel or Google Sheets for data tracking and reporting
• Ability to multitask and manage time effectively
• A team player with a collaborative mindset
• Experience negotiating creator rates and contracts
• Must be based in Austin, TX