Influencer Marketing Manager

About Nintendo of America: Nintendo's mission has been to create smiles through unique entertainment experiences. Nintendo of America partners closely with Nintendo Co., Ltd. to bring iconic franchises including Mario, Donkey Kong, The Legend of Zelda, Metroid, Animal Crossing, Pikmin and Splatoon across the Americas.

The Influencer Marketing Manager helps shape how Nintendo builds authentic relationships with creators, communities, and fans. Reporting to the Senior Manager of Influencer Marketing, this role leads Nintendo's Earned Influencer strategy, with a strong emphasis on experiential and community-based creator activations and events, and is also involved in programming and planning for premium sponsored and paid content.

Description of duties

• Manage Nintendo of America's Earned Influencer strategy, setting vision and direction for creator partnerships that build long-term community, affinity, and cultural relevance.
• Drive strategic planning and execution of experiential and community-based creator activations and events.
• Engage with content creators to bring Nintendo products and initiatives to life while managing and executing tactics.
• Collaborate with the Communications team in celebrity marketing.
• Manage external partners and agencies involved in the earned and paid influencer program.
• Draft and edit strategic campaign plans and social copy.
• Manage collection and distribution of relevant game assets.
• Maintain tight communications with other marketing teams within Nintendo.
• As designated, may represent Nintendo as an official corporate spokesperson in an on-camera or in-person capacity.

Summary of requirements

• Minimum of six years related experience in communications, public relations, influencer marketing or social media.
• Knowledge of best practices within digital marketing and online video.
• Experience managing budgets.
• Experience managing direct reports required.
• Strong writing and editing skills.
• Experience creating still and video assets preferred.
• Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent preferred.

Applicants must be legally eligible to work in the United States. Visa sponsorship is not available. This position is hybrid in Redmond, WA and is not open to fully remote status at this time.

Pay range: $117,400 - $211,300 USD, plus potential semi-annual discretionary bonus and benefits.