Influencer Marketing Manager

Happy Camp3r is looking for a highly organized, relationship-driven, and creative Influencer Marketing Manager to lead our influencer and creator strategy. This person will own influencer relationships from initial outreach through execution, while developing creative strategies that grow brand awareness, drive engagement, and support key launches, events, and campaigns.

We're looking for someone who is deeply tapped into social media and creator culture, has strong existing knowledge of the influencer landscape, and knows how to build genuine relationships on behalf of a growing fashion and lifestyle brand.

We're looking for someone who is deeply tapped into social media and creator culture, has strong existing knowledge of the influencer landscape, and knows how to build genuine relationships on behalf of a growing fashion and lifestyle brand.

Responsibilities

• Own Happy Camp3r's overall influencer and creator marketing strategy
• Identify and continuously source influencers and creators who align with the brand's aesthetic, values, and target customer
• Build and maintain strong, long-term relationships with influencers, creators, managers, and agencies
• Manage influencer outreach, gifting, seeding, negotiations, follow-ups, and ongoing communication
• Develop and execute influencer campaigns surrounding product launches, collections, events, pop-ups, and key brand moments
• Manage influencer invitations and attendance for brand events, including outreach, RSVPs, follow-ups, and day-of coordination
• Oversee influencer gifting and PR mailers from strategy and list building through shipment and follow-up
• Maintain an organized and up-to-date influencer database, including contact information, gifting history, sizing, performance, relationship notes, and campaign participation
• Negotiate paid partnerships, deliverables, usage rights, timelines, and rates when applicable
• Brief creators on campaign concepts, brand messaging, deliverables, and creative direction
• Track influencer content to ensure deliverables are completed accurately and on time
• Monitor organic influencer posts and identify opportunities to strengthen relationships with creators already engaging with the brand
• Track and analyze campaign performance, including reach, engagement, content performance, earned media value, traffic, conversions, and other relevant KPIs
• Provide regular reporting on influencer initiatives and use performance insights to inform future strategy
• Stay ahead of emerging creators, social media trends, platform changes, and cultural moments relevant to the Happy Camp3r customer
• Work closely with the marketing, social media, e-commerce, design, and PR teams to ensure influencer initiatives align with the broader marketing calendar
• Brainstorm creative influencer activations, gifting concepts, events, and partnership opportunities that help Happy Camp3r stand out
• Represent Happy Camp3r professionally and warmly in all creator and industry relationships
• Own and manage Happy Camp3r’s ShopMy platform and overall affiliate creator program

Requirements

• 2+ years of experience in influencer marketing, creator partnerships, PR, social media, or a related role, preferably within fashion, lifestyle, beauty, or consumer brands
• Strong understanding of the influencer and creator landscape across Instagram, TikTok, and emerging platforms
• Existing relationships within the influencer, talent management, and/or creator community are strongly preferred
• Excellent written and verbal communication skills
• Extremely organized with strong attention to detail and the ability to manage many relationships, deadlines, and campaigns simultaneously
• Strong negotiation and relationship-management skills
• Comfortable working in a fast-paced, entrepreneurial environment where priorities can move quickly
• Creative thinker who understands both brand-building and performance-driven influencer marketing
• Strong eye for content, aesthetics, and brand alignment
• Experience managing influencer events, gifting programs, product seeding, and paid partnerships
• Ability to take ownership of projects from concept through execution without requiring significant oversight