Influencer Marketing Manager

Our client in the fashion/lifestyle space is looking for an Influencer Marketing Manager to join their team.

This is an urgent need, and they are looking for someone with experience in influencer marketing/creator partnerships, ideally within fashion, lifestyle, beauty, or a similar consumer brand.

The biggest priority right now is finding someone strong who can start ASAP, as there is a pop-up shop coming up in September and ideally there will be some overlap and knowledge transfer with the current Influencer Marketing Manager before she leaves.

Responsibilities

• Own the overall influencer and creator marketing strategy

• Identify and source influencers and creators who align with the brand’s aesthetic, values, and target customer

• Build and maintain relationships with influencers, creators, managers, and agencies

• Manage influencer outreach, gifting, seeding, negotiations, follow-ups, and ongoing communication

• Develop and execute influencer campaigns around product launches, collections, events, pop-ups, and key brand moments

• Manage influencer invitations and attendance for brand events, including outreach, RSVPs, follow-ups, and day-of coordination

• Oversee influencer gifting and PR mailers from strategy and list building through shipment and follow-up

• Maintain an organized influencer database, including contact information, gifting history, sizing, performance, relationship notes, and campaign participation

• Negotiate paid partnerships, deliverables, usage rights, timelines, and rates when applicable

• Brief creators on campaign concepts, brand messaging, deliverables, and creative direction

• Track influencer content and ensure deliverables are completed accurately and on time

• Monitor organic influencer posts and identify opportunities to strengthen creator relationships

• Track and analyze campaign performance, including reach, engagement, content performance, earned media value, traffic, conversions, and other relevant KPIs

• Provide regular reporting and use performance insights to inform future strategy

• Stay ahead of emerging creators, social media trends, platform changes, and cultural moments

• Work closely with marketing, social media, e-commerce, design, and PR teams to align influencer initiatives with the broader marketing calendar

• Brainstorm creative influencer activations, gifting concepts, events, and partnership opportunities

• Own and manage the brand’s ShopMy platform and overall affiliate creator program

Qualifications

• Experience in influencer marketing, creator partnerships, or a related field

• Experience within fashion, lifestyle, beauty, or a similar consumer-facing brand strongly preferred

• Strong understanding of influencer outreach, gifting, seeding, campaigns, and creator relationship management

• Experience coordinating influencer events, invitations, RSVPs, and activations

• Experience with affiliate platforms such as ShopMy strongly preferred

• Strong communication, organization, negotiation, and relationship-building skills

• Ability to manage multiple priorities in a fast-paced environment

Please submit your resume for consideration!

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