Influencer Marketing Manager

About The Role

We're looking for someone who understands both the creative and analytical sides of influencer marketing. You'll be responsible for identifying creators who align with Eleven Eleven, evaluating partnership opportunities, negotiating agreements, managing campaigns, and measuring their impact.

The ideal candidate understands how to build genuine creator relationships while making analytical decisions.

Key Responsibilities

• Develop and execute influencer marketing strategies that support brand awareness, customer acquisition, product launches, and revenue growth.
• Identify, research, and evaluate creators across Instagram, TikTok, and emerging platforms.
• Analyze creator audience demographics, engagement quality, content performance, and brand alignment.
• Manage creator outreach, relationship development, negotiations, contracts, and deliverables.
• Oversee paid partnerships, gifting programs, affiliate initiatives, and long-term creator relationships.
• Develop and manage influencer marketing budgets.
• Track campaign performance using attributed revenue, engagement, customer acquisition, cost per acquisition, and return on investment.
• Build reporting dashboards to evaluate creator performance and inform future spending decisions.
• Identify high-performing creators for repeat partnerships and larger brand collaborations.
• Collaborate with the Head of Brand & Creative on campaign concepts and creator content direction.
• Coordinate influencer participation in events and brand activations.
• Stay informed about emerging creators, social media trends, and changes in influencer marketing.

Qualifications

• 4+ years of professional influencer or creator marketing experience.
• Direct experience managing paid influencer campaigns for fashion, beauty, wellness, or lifestyle brands.
• Demonstrated experience managing influencer budgets, contracts, and campaign performance.
• Strong understanding of Instagram, TikTok, creator analytics, and affiliate marketing.
• Experience with influencer management or affiliate platforms.
• Strong analytical skills and ability to evaluate the commercial value of creator partnerships.
• Excellent negotiation, communication, and relationship management abilities.
• Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously.
• Ability to independently develop strategies, make recommendations, and execute.