Influencer Marketing Manager

Company Description CRACK'D is a content-focused company dedicated to helping brands create authentic, high-impact content at scale and at a lower cost. The team specializes in user-generated content (UGC), delivering creator-led videos, reviews, product demos, and social assets that genuinely influence purchasing decisions. CRACK'D builds influencer ecosystems for cost-effective growth, carefully mapping nano, micro, regional, and category-specific creators, and selectively integrating celebrities with an ROI-first mindset. The company uses clear strategy, streamlined workflows, and light AI support to keep processes fast and efficient while preserving the human voice at the core of influence. By combining always-on UGC pipelines, performance-driven influencer plans, and strategic celebrity integrations, CRACK'D helps brands grow visibility, trust, and conversions without unnecessary complexity.

Role Description The Influencer Marketing Manager is a full-time, on-site role based in Gurugram, responsible for driving end-to-end influencer and creator-led campaigns for brand partners. This role includes identifying, vetting, and onboarding influencers across nano, micro, regional, and category-specific segments, as well as coordinating occasional celebrity collaborations in line with brand objectives and ROI targets. The Influencer Marketing Manager will plan and execute campaign strategies, manage timelines, oversee content production workflows, and ensure deliverables align with brand guidelines and performance KPIs. Day-to-day tasks involve building and maintaining creator relationships, negotiating contracts, tracking campaign performance, optimizing live campaigns based on data insights, and preparing regular reports and recommendations for internal teams and clients. The role also collaborates closely with strategy, creative, performance marketing, and operations teams to ensure campaigns are consistent, efficient, and aligned with CRACK'D’s focus on authentic, conversion-oriented content.

Qualifications

• Strong influencer marketing and campaign management skills, including experience working with nano, micro, and regional creators and managing UGC-driven initiatives.
• Proficiency in social media and digital marketing platforms, with the ability to plan and optimize campaigns for reach, engagement, and conversions.
• Experience in creator sourcing, relationship management, and negotiation, including contracts, deliverables, and timelines.
• Solid analytical skills, with comfort using performance data, dashboards, and campaign metrics to drive decisions and improvements.
• Excellent written and verbal communication skills, with the ability to brief creators, provide clear feedback, and collaborate across internal teams.
• Strong organizational and project management abilities, including managing multiple campaigns simultaneously in a fast-paced environment.
• Knowledge of emerging social trends, creator economy dynamics, and best practices for UGC and influencer-led content.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent relevant experience.