Influencer Marketing Manager
Company: Beauty Concept Brands
Location: Hybrid (Culver City, CA)
Employment Type: Full-Time
Beauty Concept Brands is a family-owned beauty company behind Skin Gym and PaintLab. Skin Gym creates innovative beauty tools, devices, and skincare accessories, while PaintLab brings creativity and convenience to press-on nails. Our brands are sold through major retailers such as Target, Walmart, ULTA, Nordstrom, Amazon and our own e-commerce channels.
We’re looking for an Influencer Marketing Manager to build and manage creator relationships that drive compelling content, brand awareness, and measurable sales for both brands.
You’ll own influencer marketing from creator discovery and outreach through campaign execution and reporting. This is a hands-on role for someone who can proactively recruit creators, build lasting relationships, and turn partnerships into results.
You’ll work closely with our founders, marketing team, and social media team to support product launches, seasonal campaigns, and retail initiatives.
- Develop and execute influencer marketing plans for Skin Gym and PaintLab.
- Identify and recruit creators who fit each brand’s audience, aesthetic, and campaign goals.
- Manage personalized outreach, product gifting, follow-ups, and ongoing creator relationships.
- Build and grow affiliate programs through platforms such as ShopMy, LTK, and TikTok Shop.
- Manage paid partnerships, including negotiations, deliverables, timelines, and content usage rights within approved budgets.
- Write clear creator briefs with product education, key messaging, and content requirements.
- Coordinate product shipments with our operations team and maintain accurate gifting records.
- Track creator commitments, content delivery, posting dates, and campaign performance.
- Source user-generated content for social media, paid advertising, email, and website use, securing appropriate permissions.
- Partner with the social and paid media teams to identify strong creator content and opportunities to expand successful partnerships.
- Ensure sponsored and gifted content follows applicable disclosure requirements and approved product messaging.
- Report on affiliate sales, content output, engagement, campaign costs, and other agreed performance metrics.
- Maintain an organized creator database and provide regular updates on activity, results, and next steps.
- 4+ years of influencer marketing experience, preferably with beauty, skincare, nails, wellness, or lifestyle brands.
- Proven experience managing gifting programs, paid creator partnerships, and affiliate campaigns.
- Examples of campaigns you personally managed, with measurable results.
- Familiarity with Instagram, TikTok, ShopMy, LTK, and TikTok Shop.
- Strong written English and the ability to write thoughtful, personalized outreach.
- Excellent organization, negotiation, and relationship management skills.
- Confidence working with budgets, spreadsheets, and campaign reporting.
- Ability to manage multiple campaigns across two distinct brands.
- A proactive approach: you take ownership, follow through, and bring ideas to the team.
Please submit your resume and a brief introduction, along with:
- Two influencer or affiliate campaigns you managed, including your responsibilities and results.
- The platforms and tools you have used.
- Your location, availability, and compensation expectations.
Benefits:
- Medical, dental, and vision insurance, with an employer contribution.
- Complimentary products and employee discounts.
- 401(k) and Pension Plan
- Paid Time Off (Vacation, Sick & Public Holidays)
- Salary Range: $70,000 - $90,0000 (DOE)
Beauty Concept Brands is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to building an inclusive workplace.