Influencer Marketing Executive

An Influencer Marketing Executive vacancy is now live with RKW Ltd, located in Stoke-on-Trent.

We are specifically looking for someone to directly manage all influencer relationships across key consumer marketing platforms, working on all product ranges represented by our Tower brand,

Tower continues to grow from strength to strength and is one of the leading brands within the UK small appliance and housewares market. 

We’d be open to applications from people currently working within Influencer Management, as well people looking to step from a hands-on Influencer role, into something more coordination focused.

If you have experience in general social media marketing and want to now specialise in Influencer management, we’d also like to hear from you.

Responsibilities:

Influencer marketing (50% of time):

• Managing the day-to-day activities with company’s team of retained brand ambassadors / influencers
• Recruit new influencers on to the influencer database ensuring their profile is consistent with brand targets.
• Engage with Influencers - Negotiate activity and deliverables with new and existing influencers and any relevant agencies.
• Create content briefs designed for influencers to utilise and convert into content
• Schedule creative content with influencers aligned with seasonal event and new product introductions
• Track Influencer team success on key social media channels, TikTok, Instagram, Facebook and YouTube against key KPIs and budget.

Social Commerce (40% of time) :

• Manage TikTok Shop content creation plans, working with influencers from the Content Creators network
• Manage sample requests, creator relationships & be the point of contact for platform development opportunities
• Work closely with company’s designated TikTok Shop Account Manager on all promotional opportunities
• Develop content and TikTok Shop advertising plans as part of the monthly planning process designed to meet sales and engagement targets

Planning, Admin & Reporting (10% of time) :

• Contribute to the creation of the monthly Social Media and Influencer calendars
• Plan ahead reserving product samples to send to influencers for content creation ahead of calendar activity plans
• Maintain a library of influencer content working with the Social Media Marketing Exec sharing content across multiple platform
• Maintain a weekly and monthly snapshot of social commerce sales activity (including Samples & Ads spend / ROI)
• Report on trends and target competitor activity
• Monthly report on social media activity performance to agreed KPIs

General Duties :

• Research key competitors marketing activity
• Collaborate with the in-house Design Studio for the creation of Tower marketing content
• Collaborate with the in-house Web Marketing team
• Collaborate with the Product Marketing Team delivering marcomms activities consistent with product priorities and NPI roadmaps
• Manage external marketing agencies and departmental preferred martech
• Focus on ROI, measuring and maximising return for all marcomms activities

Experience :

• Working in a junior marketing role for minimum of 1 year
• Experience of working with social media management tools and scheduling tools
• Experience of working with creative agencies and ideally videographers
• Experience of working across the Microsoft Suite, specifically Excel for tracking and reporting
• Detailed understanding of digital marketing channels specifically managing social media platforms

Company Package & Benefits :

• 25 days' annual leave (Plus Bank Holidays)
• Free parking on all sites
• Complimentary drinks
• Staff discount on all our products
• Employee Assistant Program
• Refer a Friend Scheme
• Training and development
• Annual bonus scheme

Come and help us to celebrate 35 years of business

If you feel you have the right background and experience to carry out this busy role, we look forward to hearing from you, apply now via this link or email your cv directly to recruitment@rkwltd.com

 **Notice to agencies. R K Wholesale Limited (the Company) will not accept unsolicited resumes from agencies, search firms, or independent agents for this available role. Resumes submitted without specific vacancy authorisation and valid signed agreement in place will become the sole property of the Company. Therefore, no fee will be payable should a candidate be hired as a result of an unsolicited agency, search firm or independent agent's referral.**