Influencer Marketing Executive

Location: Navi Mumbai

Work Mode: Work From Office (WFO)

Experience: 1–2 Years

Employment Type: Full-time

About the Role

We are looking for a creative, proactive, and people-oriented Influencer Marketing Executive to join our marketing team in Navi Mumbai.

This is an exciting opportunity for both freshers and candidates with up to 2 years of experience who are passionate about social media, creators, and digital marketing.

You will work closely with influencers and content creators to identify the right talent, execute campaigns, manage collaborations, and track campaign performance.

Key Responsibilities

• Research and identify relevant influencers and content creators based on campaign objectives, target audience, niche, platform, and engagement.
• Build and maintain an influencer database across platforms such as Instagram, YouTube, and other relevant social channels.
• Reach out to influencers and creators for potential brand collaborations.
• Manage influencer communication throughout the campaign lifecycle.
• Coordinate campaigns from briefing and negotiation to content creation, approvals, posting, and reporting.
• Share campaign briefs and ensure influencers clearly understand brand requirements and deliverables.
• Coordinate with influencers to ensure content is delivered accurately and within agreed timelines.
• Review influencer profiles and content to ensure alignment with the brand and target audience.
• Track campaign performance, including reach, views, engagement, clicks, leads, conversions, and other relevant KPIs.
• Analyze campaign results and identify opportunities to improve future campaigns.
• Stay updated on emerging creators, social media trends, content formats, and influencer marketing best practices.
• Build and maintain positive relationships with influencers and content creators.
• Coordinate with internal teams and external partners for smooth campaign execution.
• Maintain accurate records of influencer outreach, deliverables, campaign status, and performance.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 0–2 years of experience in influencer marketing, social media, digital marketing, or a related field.
• Freshers with a strong interest in influencer marketing and social media are encouraged to apply.
• Strong understanding of Instagram, YouTube, and current social media trends.
• Excellent communication and interpersonal skills.
• Strong organizational and time-management skills.
• Creative mindset with attention to detail.
• Comfortable communicating with influencers, creators, and external partners.
• Ability to manage multiple tasks and campaigns simultaneously.
• Analytical mindset and willingness to learn campaign performance metrics.
• Proactive attitude with the ability to take ownership of assigned tasks.
• Willingness to work from our office in Navi Mumbai.

Good to Have

• Internship or project experience in influencer marketing, social media, digital marketing, or content creation.
• Experience reaching out to influencers or creators for collaborations.
• Familiarity with Instagram Insights, YouTube Analytics, or social media analytics.
• Basic understanding of influencer marketing metrics such as reach, engagement rate, views, CPM, CPC, leads, and conversions.
• Experience with influencer discovery or campaign management platforms.
• Strong awareness of trending creators, content formats, and social media culture.

What You'll Get

• Hands-on experience managing end-to-end influencer marketing campaigns.
• Opportunity to work directly with influencers and content creators.
• Exposure to digital marketing, social media strategy, campaign analytics, and brand collaborations.
• Opportunity to learn, take ownership, and grow within the marketing team.
• Fast-paced and collaborative work environment.
• Strong career growth opportunities in influencer and digital marketing.

Who We're Looking For

We're looking for someone who lives and breathes social media, enjoys discovering new creators, communicates confidently, and is eager to learn.

Whether you're a fresher looking to start your career or have up to 2 years of relevant experience, if you're creative, organized, curious, and excited about influencer marketing, we'd love to hear from you.