Influencer Marketing Associate

Influencer Marketing Associate

Department: Campaigns

Job Type: Full-time

Experience Level: 1–2 years

Reports To: Campaign Manager / Team Lead

Location: Lagos / Hybrid

About TIMA

TIMA is an influencer and affiliate marketing agency helping brands connect with audiences through creators, digital media, and innovative marketing solutions. Operating across multiple African markets, we work with local and international brands to develop and execute impactful, data-driven campaigns.

Through our proprietary platform, TIMA Connect, we're also building the infrastructure to simplify how brands, agencies, and publishers collaborate, manage campaigns, and measure performance.

About the Role

We are looking for an enthusiastic, organized, and detail-oriented Influencer Marketing Associate to join our Campaigns Team. In this role, you will support the planning, coordination, execution, and reporting of influencer marketing campaigns for our clients. You will work closely with Campaign Managers, content creators, and other internal teams to ensure campaigns run smoothly, deliverables are completed on schedule, and clients receive high-quality results. This position is ideal for someone who understands social media, enjoys working with creators, has strong communication skills, and wants to build a career in influencer and digital marketing.

Key Responsibilities

1. Campaign Coordination & Execution

• Assist in the day-to-day planning, coordination, and execution of influencer marketing campaigns.
• Support Campaign Managers in implementing campaign briefs, timelines, and deliverables.
• Monitor campaign activities to ensure tasks are completed accurately and on schedule.
• Maintain organized records of campaign progress, updates, and deliverables.
• Identify potential delays or challenges and escalate them promptly to the Campaign Manager.

2. Influencer & Creator Management

• Assist in identifying, researching, and shortlisting suitable influencers and content creators for campaigns.
• Reach out to creators to communicate campaign opportunities, requirements, and timelines.
• Support creator onboarding, briefing, and coordination throughout campaigns.
• Follow up with creators regarding content submissions, revisions, approvals, and publishing schedules.
• Maintain positive, professional relationships with influencers and their representatives.

3. Content & Deliverables Management

• Track creator content submissions and ensure they meet campaign briefs and requirements.
• Coordinate content reviews, feedback, and revisions with creators and internal teams.
• Monitor scheduled content publications across relevant social media platforms.
• Verify that published content meets agreed campaign requirements, including captions, tags, links, and disclosures.
• Maintain accurate records of approved, published, and outstanding deliverables.

4. Campaign Monitoring & Reporting

• Monitor campaign activities and track key performance indicators, including reach, impressions, engagement, views, clicks, and conversions where applicable.
• Collect performance data, screenshots, links, and other supporting campaign evidence.
• Assist in preparing campaign progress updates and post-campaign reports.
• Ensure campaign data is accurately documented and regularly updated.
• Highlight notable campaign results, challenges, and opportunities for improvement.

5. TIMA Connect & Campaign Administration

• Use TIMA Connect to coordinate and monitor assigned campaign activities.
• Ensure creator profiles, campaign records, deliverables, and other relevant information are updated accurately.
• Support the management of campaign documentation, including creator agreements, rates, and payment information.
• Assist with internal campaign processes and coordination between the Campaigns, Media, and Finance teams.
• Provide feedback on platform workflows and identify opportunities to improve operational efficiency.

Requirements & Qualifications

• Bachelor's degree or equivalent relevant experience in Marketing, Communications, Advertising, Public Relations, Business, or a related field.
• 0–2 years of relevant experience in influencer marketing, digital marketing, social media, or campaign coordination.
• Good understanding of major social media platforms, particularly Instagram, TikTok, YouTube, Facebook, and X.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple tasks, priorities, and deadlines effectively.
• Proficiency in Google Workspace or Microsoft Office, particularly spreadsheets and presentation tools.
• Ability to work collaboratively and communicate professionally with internal teams and external partners.
• Willingness to learn new digital tools and campaign management platforms.

Relevant internships, freelance work, student projects, or practical campaign experience will also be considered.

Preferred Qualifications

• Previous experience working with an influencer marketing agency, advertising agency, or digital marketing team.
• Familiarity with influencer discovery, outreach, and campaign management processes.
• Basic understanding of social media analytics and campaign performance metrics.
• Experience coordinating content creators or managing social media campaigns.
• Familiarity with creator marketing tools or campaign management software.

Key Skills & Competencies

• Communication: Clear, professional, and responsive when interacting with creators, clients, and colleagues.
• Organization: Able to coordinate multiple activities while keeping accurate records.
• Attention to Detail: Thorough when reviewing content, campaign briefs, performance data, and deliverables.
• Problem-Solving: Proactive in identifying challenges and helping resolve day-to-day campaign issues.
• Accountability: Takes ownership of assigned responsibilities and follows through on commitments.
• Adaptability: Comfortable working in a fast-paced agency environment with evolving priorities.
• Teamwork: Works effectively with others to achieve campaign objectives.

Key Performance Indicators (KPIs)

Performance will be evaluated using the following indicators:

1. Task Completion: Percentage of assigned campaign tasks completed accurately and on schedule.
2. Creator Responsiveness: Timely communication and follow-up with assigned creators.
3. Deliverable Compliance: Percentage of assigned creator deliverables submitted, reviewed, and published according to campaign requirements.
4. Data Accuracy: Accuracy and completeness of campaign records, trackers, and reporting inputs.
5. Campaign Timeliness: Ability to meet agreed milestones and proactively escalate potential delays.
6. Operational Efficiency: Effective use of TIMA Connect and adherence to established campaign workflows.
7. Team Collaboration: Quality of communication, reliability, and contribution to campaign delivery.

Specific targets will be agreed with the Campaign Manager based on campaign volume, complexity, and individual responsibilities.

What We Offer

• The opportunity to work on exciting influencer marketing campaigns for local and international brands.
• Hands-on experience in a growing influencer and digital marketing agency.
• Exposure to modern campaign management technology through TIMA Connect.
• Opportunities to develop practical skills in influencer marketing, digital media, and campaign analytics.
• A collaborative work environment with opportunities for learning, mentorship, and career advancement.
• A clear professional development pathway toward more senior campaign management responsibilities.

How to Apply

Interested candidates should submit their CV and a brief introduction outlining their relevant experience and interest in influencer marketing.

Application Email: careers@tima.agency