Influencer Marketing and Creator Community Manager, II

About Pirq

Pirq is one of the fastest-growing wellness brands in the US, on a mission to make healthy living easier, tastier, and more energizing. Inspired by founder Minal Bhakta’s mom and her lifelong love of turmeric, Pirq brings together functional ingredients in craveable, indulgent plant-based protein shakes and refreshing hydration mixes.

With national distribution across leading retailers and a rapidly expanding footprint, Pirq is building a bold, category-defining brand and a passionate, driven team to help shape what comes next.

THE ROLE

As our Influencer Marketing & Creator Community Manager II, you'll build and scale a creator ecosystem that drives both brand love and measurable business growth. From influencer campaigns and paid partnerships to affiliate revenue and community engagement, you'll own the relationships and programs that turn creators into powerful, long-term advocates for Pirq.

This role blends performance marketing, creator strategy, and community building. You'll identify and develop high-potential talent, create meaningful creator experiences, and turn top-performing partnerships into scalable growth opportunities across paid social, affiliate, and organic channels.

If you thrive at the intersection of people, creativity, and performance, we'd love to have you help make Pirq a brand that creators genuinely love to work with, talk about, and recommend.

WHAT YOU'LL DO

You’ll own Pirq’s influencer marketing and creator community strategy from end to end, from discovering and vetting the right talent to negotiating partnerships, developing creative briefs, scaling gifting and seeding, and building a thriving ambassador community.

You’ll work closely with Paid Social, and Retail to turn creator partnerships into a powerful growth engine. The goal is simple: create more authentic, high performing content, expand our pipeline of whitelisting and Partnership Ad opportunities, grow affiliate revenue, and build a deep network of creators who genuinely know and love Pirq.

This is a hands on builder role for someone who enjoys both the relationship side and the operational side of creator marketing. You’ll spend time in creator DMs, negotiating deals, reviewing content, and analyzing performance, while also building the systems behind the program, including playbooks, SOPs, workflows, and reporting. You’ll bring structure and scale without losing the personal connection that makes creators want to keep working with us.

KEY RESPONSIBILITIES

Influencer Strategy & Campaign Execution

• Develop and execute influencer marketing strategies aligned with brand, growth, and retail priorities.
• Lead end-to-end creator campaigns across product seeding, gifting, paid collaborations, whitelisting, and Partnership Ads.
• Source, vet, and negotiate with creators across nano, micro, mid, and macro tiers, balancing brand fit, audience quality, performance, and ROI.
• Partner closely with Paid Social to identify and contract high-performing creators for whitelisting and Partnership Ads, translating creator performance into scalable paid media opportunities.
• Lead the development and evolution of creative brief templates that inspire high-quality, on-brand, and high-performing creator content.
• Build and implement creator-content testing frameworks to identify winning concepts, hooks, formats, and assets that can be scaled through paid media.

Creator Community Management

• Build and nurture a highly engaged ambassador community grounded in authentic relationships, long-term partnership, and shared brand values.
• Own the end-to-end creator experience, including onboarding, communication cadence, exclusive perks, recognition, engagement, and offboarding.
• Plan and execute virtual and in-person creator activations—including events, product drops, and brand immersions—that strengthen loyalty and drive organic word-of-mouth.
• Serve as the primary relationship manager and trusted point of contact for the creator community, fostering responsive, genuine, and mutually valuable partnerships.
• Identify and cultivate relationships with emerging creators early, building a strong pipeline of high-potential talent before their rates and demand scale.
• Develop thoughtful community rituals and recognition moments—including birthdays, milestones, surprise gifting, and exclusive experiences—that transform one-time collaborators into long-term brand advocates.

Affiliate Creator Program

• Lead and grow the affiliate creator program in partnership with Affiliate and Paid Media teams.
• Build and optimize commission structures, creator offers, promo codes, and landing pages to maximize conversion and revenue.
• Analyze creator performance across CAC, AOV, LTV, and affiliate revenue to identify growth opportunities and scale top performers.
• Develop clear reporting and insights that tie creator performance to measurable business impact and revenue growth.

User Generated Content

• Develop and scale a reliable pipeline of high quality UGC across paid social, organic, retail, and lifecycle channels.
• Collaborate with Brand and Creative teams to create clear, compelling briefs that deliver on both brand and performance objectives.
• Establish efficient content organization and rights management systems to keep creator assets accessible, current, and cleared for use.

Operations, Reporting & Infrastructure

• Manage and optimize influencer CRM and affiliate platforms to support seamless creator operations.
• Develop scalable playbooks, SOPs, workflows, and contract templates that improve efficiency and consistency.
• Maintain a centralized creator database with performance data, contact information, partnership history, and relationship notes.
• Track and report monthly on key program metrics, including spend, content output, ROI, community growth, sentiment, and creator pipeline.

Cross-Functional Partnership

• Work closely with Paid Social to identify creator content opportunities, support creative testing, and scale performance through whitelisting and Partnership Ads.
• Collaborate with Retail and Field Marketing to develop creator activations that amplify retail launches and drive in market awareness.
• Partner with Legal to ensure creator agreements, content usage rights, and intellectual property requirements are clearly defined and managed.

REQUIRED SKILLS AND EXPERIENCE

Influencer & Creator

• 3 to 5 years of experience in influencer marketing, creator partnerships, or talent management, preferably within a DTC consumer brand or influencer agency
• Demonstrated experience owning creator partnerships from talent discovery and outreach through negotiation, campaign execution, and performance analysis
• Proficiency with influencer CRM and affiliate platforms such as ShopMy, LTK, Aspire, GRIN, Impact, AWIN, Rakuten, or similar platforms
• Strong negotiation and relationship management skills, with the ability to confidently navigate rates, deliverables, usage rights, exclusivity, and partnership agreements
• Hands on experience with creator amplification, including Meta whitelisting and Partnership Ads and TikTok Spark Ads
• Strong written and verbal English communication skills

 

CPG/DTC Experience

• Consumer brand experience preferred, especially in beauty, wellness, food and beverage, or supplements
• Understanding of how creator content drives paid social, retail, and subscription growth

LOCATION

• Austin, TX
• 4 days in office/1 day remote

COMPENSATION

• $65,000 - $85,000 base salary plus bonus.
• Medical, dental, and vision benefits.
• Final base salary depends on market conditions, minimum wage requirements, and individual qualifications assessed during the interview process; the range above is a guideline and may be adjusted.

HOW TO APPLY:

We want to see how you think strategically, build meaningful creator relationships, and drive results. Please submit the following:

1. Video: Tell us about a creator partnership or community program you’ve led. Share how you identified and evaluated the creator, structured the partnership, measured performance, and built a strong relationship. We’d especially love to hear about a creator you turned into a long term brand advocate.
2. Resume: Highlight your influencer marketing and creator community experience, relevant platforms and tools, and measurable impact. Include metrics such as creator volume, revenue generated, content produced, engagement, or retention.

Email both materials to careers@drinkpirq.com with the subject line “Influencer & Creator Community Manager II, [Your Name]”.

Pirq is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability status.