Influencer Manager

Job Description

Influencer Manager

Leatherhead (Hybrid)

Salary £40,000

Unlike many beauty brands, our community begins with over 100,000 trained skin therapists worldwide. You will be building influence from a foundation of genuine expertise — and that is a genuine differentiator in a crowded market.

Reporting to the Consumer Engagement Manager, you will work in close partnership with PR, Strategy, Creative, Social, Retail, Ecommerce and Product teams to bring long-term strategies and holistic brand campaigns to life. This is a role with real scope, real budget, and real impact.

Job Requirements

• Minimum 5 years’ proven experience leading influencer, creator, or earned marketing strategies within beauty, FMCG, or consumer brands.
• A strong track record of delivering large-scale influencer campaigns with measurable commercial and brand-growth impact.
• Demonstrated team leadership and development experience, ideally 3+ years managing direct reports.
• Deep understanding of the UK influencer and talent landscape, across all tiers and content formats.
• Strong commercial acumen — you can clearly connect influencer activity to brand performance and retail results.
• Excellent project management skills, including timeline ownership and budget management.
• Proven experience managing external agency and vendor partnerships.
• Strong relationship-building skills, with the confidence to present to and influence senior stakeholders.
• In-depth platform knowledge across all major influencer channels, with a particular focus on Instagram and TikTok

Job Responsibilities

Strategy & Leadership

• Lead the end-to-end professional influencer strategy for the UK, with primary focus on Medi Professional KOLs, advanced skin therapists, facialists, and make-up artists — spanning both paid and organic channels.
• Continuously monitor developments in the Medi and advanced professional aesthetics space, including emerging treatments, clinical trends, and key voices, to keep Dermalogica at the forefront of professional advocacy.
• Proactively identify and recruit new professional influencer talent — building a pipeline of credible, aligned KOLs and skin professionals who strengthen Dermalogica’s authority within the trade and Medi communities.
• Collaborate with International Dermalogica Trade, Education, and Influencer Community Strategy teams to align professional influencer activity globally and share learnings across markets.

Paid & Organic Partnerships

• Own and lead all paid partnership activity with professional influencers — including identifying the right KOLs and advanced professionals, negotiating deliverables and fees, and managing contract reviews with the legal team to ensure full compliance with advertising regulations.
• Nurture ongoing organic relationships with skin professionals, creating meaningful touchpoints — from product education and early access to brand experiences — that keep Dermalogica front of mind within the professional community.
• Audit KOL and ambassador deliverables for completion, brand standard compliance, and performance — ensuring all content meets Dermalogica’s professional and scientific positioning.
• Act as the primary relationship owner for all professional influencer partnerships, working closely with the Trade and Education teams to ensure activity ladders up to wider brand and commercial objectives.
• Partner with internal channel owners (social, paid media, creative, education) to maximise the reach and impact of professional influencer content — ensuring trade authority translates across all platforms.
• Collaborate with the Trade team to identify and amplify professional influencer opportunities that strengthen Dermalogica’s credibility and drive advocacy within salons, clinics, and the broader professional skin community.

Budget & Reporting

• Own, allocate, track, and report on the influencer budget with full accountability.
• Lead KPI setting, measurement, evaluation, and reporting for all influencer activity.
• Drive clear programme performance goals and deliver weekly, monthly, campaign, and hindsight reports to marketing stakeholders.

Pro Community & Pro Collective Programmes

• Lead and evolve the Pro Community programme — our network of Dermalogica Professional Skin Therapist accounts who post organically about the brand on social media — creating a meaningful, well-supported community that drives consistent brand advocacy.
• Own and develop the Pro Collective programme — Dermalogica’s curated group of the strongest content-creating professionals and highest-impact accounts — designing initiatives that drive EMV, elevate brand authority, and inspire the broader professional community to follow their lead.
• Design and manage community engagement touchpoints for both programmes — including product gifting, educational briefings, brand events, and exclusive experiences — that deepen professional loyalty and encourage high-quality social content.

Pro Mentor Programme

• Own and lead the Pro Mentor Programme — a signature community initiative that harnesses individual skin experts to share their knowledge and success around specific skin challenge solutions, such as sensitivity or breakouts, with a wider professional audience. Mentors may be sourced from within the existing Pro Community and Pro Collective network or recruited externally.
• Lead the identification and selection of Pro Mentors — identifying the right voices for each skin focus area and managing ongoing relationships to ensure mentors are well-briefed, brand-aligned, and motivated to engage.
• Plan and coordinate the programme calendar — spanning live stream webinars and in-person quarterly events — ensuring mentor activity is sequenced in alignment with broader marketing moments across both professional and consumer channels.
• Own the end-to-end mentor briefing process — ensuring each mentor is fully prepared with clear messaging, brand guidelines, and skin challenge focus areas — and manage any associated contracting where paid or formal agreements are required.
• Work closely with the Education team to co-develop the class structure and content framework for each mentor session — ensuring all sessions are scientifically accurate, professionally credible, and aligned to Dermalogica’s education standards.

Team Management

• Manage 1 direct report, a Community Executive (Trade), who supports the execution of both the Pro Community and Pro Collective programmes, including gifting, engagement, and day-to-day relationship management with professional accounts.
• Lead 1:1 development, Personal Development goal-setting, and annual review processes for your team.
• Support new team members through onboarding and probationary periods with structured guidance.

Job Benefits

• Private Health Care with Vitality and Medicash
• Life insurance with Legal and General which includes – Virtual GP with Health365, wellbeing and counselling and Financial Protection.
• A 5% pension contribution from the company as well as access to a pension’s advisor.
• Your Birthday off work!
• 5 paid sick days per year
• £70 monthly product allocation
• Access to new product innovation before they hit the shelves so that you can experience the products first-hand