Influencer Lead

The Influencer Marketing Lead will own the strategy and execution of influencer programs across a portfolio of consumer and DTC brands. This person will manage creator partnerships, develop campaign opportunities, oversee performance, and work directly with clients to demonstrate results. The role has the opportunity to build and lead an influencer marketing team as the function grows.

Key Responsibilities

• Own influencer campaigns from strategy and creator sourcing through negotiation, content approvals, execution, and payment.
• Identify, vet, and manage creator partnerships that align with client brands, audiences, objectives, and budgets.
• Work directly with clients and account teams to present influencer strategies, identify growth opportunities, and expand existing programs.
• Establish campaign goals, track performance, and report on reach, engagement, costs, and ROI.
• Negotiate creator usage rights, including whitelisting and content licensing for paid social campaigns.
• Build scalable processes, creator resources, and program infrastructure, with the potential to develop and lead a dedicated team.

Required Qualifications

• 2–3+ years of hands-on influencer marketing or partnership management experience.
• Direct experience working with consumer and/or DTC brands.
• Client-facing experience, including participating in client calls and managing relationships.
• Proven ability to source, vet, negotiate with, and manage creators from initial outreach through payment.
• Experience managing influencer campaigns and demonstrating measurable performance and ROI.
• Working knowledge of Instagram, TikTok, YouTube, and Facebook.
• Ability to own the influencer function both strategically and operationally, beyond creator coordination or content execution.

Preferred Qualifications

• Experience supporting or managing affiliate programs.
• Familiarity with Asana, Slack, or similar tools.