Influencer & Creator Partnerships Manager

About RENPHO

At RENPHO, we believe technology should make wellness, beauty, and self-care more accessible, intuitive, and part of everyday life.

Founded in 2016, RENPHO has grown into a global consumer technology brand serving more than 20 million users worldwide. Our portfolio spans smart wellness devices, beauty technology, and recovery solutions designed to help people better understand, care for, and improve their well-being.

As we continue to grow, we're focused on building a stronger brand presence, creating meaningful connections with consumers, and becoming part of the conversations shaping modern wellness and beauty.

About the Role

We're looking for a passionate, well-connected, and culturally curious Influencer & Creator Partnerships Manager to build and grow RENPHO's creator ecosystem in the United States.

This is a relationship-driven role focused primarily on organic influencer engagement, creator discovery, product seeding, and long-term partnerships.

We're looking for someone who genuinely understands the creator landscape, knows how to identify influential voices across different communities, and has the ability to turn authentic relationships into compelling content, meaningful engagement, and brand growth.

You should be equally comfortable connecting with established creators and discovering emerging talent before everyone else does.

Rather than focusing on transactional influencer recruitment, you'll help build a community of creators who genuinely connect with RENPHO's products and want to share their experiences.

The ideal candidate combines strong industry relationships, cultural awareness, creative instincts, and an analytical understanding of social media performance.

Key Responsibilities:

Influencer Discovery & Relationship Building

• Build and maintain a strong network of US-based influencers, content creators, and emerging social media talent.
• Establish authentic, long-term relationships with creators through personalized outreach, product experiences, and ongoing engagement.
• Develop and manage a curated roster of creators who align with RENPHO's brand values, product categories, and target audiences.
• Identify high-potential creators capable of generating exceptional organic reach, engagement, and brand visibility.
• Develop relationships that extend beyond individual campaigns, encouraging ongoing product discovery, advocacy, and content collaboration.
• Build and maintain a structured creator database, tracking relationships, product interests, collaboration history, and performance.

Creator Audience Development & Community Intelligence

• Map and develop creator communities across relevant consumer audiences, including:
• Beauty, skincare, and beauty technology
• Wellness, self-care, and healthy living
• Fitness, sports, and active lifestyles
• Recovery, relaxation, and mindfulness
• Travel and lifestyle
• Men's wellness and grooming
• Women's wellness and lifestyle
• LGBTQ+ lifestyle and wellness communities
• Technology, gadgets, and product discovery
• Identify influential voices, emerging trends, and underserved creator communities.
• Evaluate creators based on audience relevance, content quality, engagement, authenticity, and growth potential.
• Maintain an active understanding of the US influencer landscape across Instagram, TikTok, YouTube, and other relevant platforms.
• Recommend new creator audiences and partnership opportunities based on product launches, seasonal priorities, and consumer trends.

Organic Influencer Activation & Product Seeding

• Develop and execute a scalable, product-led influencer engagement program.
• Match RENPHO products with creators whose interests, lifestyles, and content naturally align with the product experience.
• Manage personalized product seeding initiatives, including creator selection, outreach, product coordination, follow-up, and relationship development.
• Encourage authentic product discovery and voluntary organic content creation while respecting creators' editorial independence.
• Identify opportunities for collaborative Instagram posts, Reels, TikTok videos, YouTube content, and other formats that can expand RENPHO's organic reach.
• Work closely with the Social Media team to amplify high-performing creator content through appropriate collaborations and reposting.
• Ensure all creator activities follow applicable disclosure requirements and brand guidelines.

Strategic Creator Partnerships

• Identify a select group of high-potential creators who can become long-term brand partners and advocates.
• Develop creative collaboration opportunities that go beyond traditional sponsored posts.
• Recognize creators with exceptional audience influence and the potential to significantly accelerate RENPHO's brand visibility.
• Build deeper partnerships around product launches, experiential activations, events, and ongoing brand storytelling.
• Recommend paid partnerships, affiliate arrangements, and longer-term agreements when organic performance, audience fit, and commercial potential justify additional investment.
• Support negotiation and management of creator agreements when applicable.

Performance, Analytics & Optimization

• Track and evaluate the performance of influencer and creator activities, with an emphasis on:

Organic reach and content views

Engagement rates and audience interaction

Performance of collaborative posts

Earned creator content and brand mentions

Audience growth and new follower acquisition

Creator relationship development and retention

Identify top-performing creators and analyze the factors contributing to their

success.

Monitor affiliate performance, attributed sales, and conversion metrics where

relevant.

Develop regular performance reporting that highlights meaningful results, emerging

opportunities, and recommendations.

Use performance insights to continuously refine creator selection, product matching,

and partnership development.

Cross-Functional Collaboration

• Partner closely with Social Media, Brand Marketing, PR, Product Marketing, and E-commerce teams.
• Support new product launches through targeted creator outreach and product discovery initiatives.
• Coordinate with Creative and Social Media teams to maximize the visibility of high-performing creator content.
• Identify opportunities to integrate creators into brand campaigns, events, experiential marketing, and product storytelling.
• Contribute insights from the creator community to help inform RENPHO's broader marketing and brand development.

Qualifications:

Required

• 3–5+ years of experience in influencer marketing, creator partnerships, social media, or talent relations, preferably within a US consumer brand.
• Demonstrated experience building and maintaining authentic relationships with US-based influencers and content creators.
• An established network of creator contacts and a strong understanding of the US influencer landscape.
• Proven ability to discover, evaluate, and engage creators across different audience segments.
• Experience managing organic influencer programs, product seeding, and creator collaborations.
• Strong knowledge of Instagram, TikTok, YouTube, and emerging creator platforms.
• Ability to evaluate creator performance using reach, views, engagement, audience quality, and other relevant metrics.
• Excellent interpersonal communication, relationship-building, and negotiation skills.
• Strong organizational skills and the ability to manage multiple creator relationships simultaneously.
• Creative instincts and an understanding of what makes social content compelling and shareable.
• Genuine interest in wellness, beauty, lifestyle, and consumer technology.

Preferred

• Existing relationships with creators in beauty, wellness, fitness, travel, or lifestyle.
• Experience building organic influencer programs from the ground up.
• Experience identifying emerging creators and developing them into long-term brand partners.
• Familiarity with affiliate marketing programs and creator monetization models.
• Experience with influencer management platforms such as GRIN, Aspire, CreatorIQ, or similar tools.
• Experience working with product-driven DTC or consumer technology brands.
• Understanding of creator content usage rights, partnership agreements, and influencer marketing compliance.
• Experience supporting creator activations at brand events, product launches, or experiential marketing initiatives.

What Success Looks Like

Success in this role is measured by the quality and impact of the creator relationships you build—not simply the number of influencers contacted or products distributed.

You'll help RENPHO:

• Establish a strong, growing network of engaged creators across priority consumer audiences.
• Build meaningful relationships that generate authentic brand advocacy and recurring collaboration opportunities.
• Increase organic brand visibility through creator-generated content, collaborative posts, and social engagement.
• Identify standout creators capable of delivering exceptional reach and audience growth.
• Develop a repeatable, scalable product seeding and organic influencer engagement program.
• Improve the efficiency and effectiveness of creator outreach and partnership development.
• Create a foundation for selective paid partnerships, affiliate collaborations, and long-term brand ambassadorships.

Ultimately, you'll help transform RENPHO's influencer marketing from a series of individual activations into a connected community of creators who genuinely believe in the brand.

Who Will Thrive Here

You're naturally curious about people, culture, and social media.

You know who is creating interesting content, which voices are gaining influence, and why certain creators connect so strongly with their audiences.

You understand that a creator with 30,000 highly engaged followers can sometimes deliver more meaningful impact than someone with a million.

You enjoy discovering talent, building relationships, introducing people to products you believe in, and creating opportunities for collaboration.

You're proactive, resourceful, commercially aware, and comfortable building programs from the ground up.

Most importantly, you believe that the strongest influencer partnerships begin with genuine relationships—not transactions.

Location: Irvine, California (On-site)

Employment Type: Full-time

Seniority Level: Mid-level / Experienced Individual Contributor

Industry: Consumer Technology | Wellness | Beauty Tech | Lifestyle | E-commerce