Influencer & Creator Marketing Specialist

Influencer & Creator Marketing Specialist

Salary: £40,000 - £60,000 + bonus

Location: London – Hybrid 3 days

Our client is a globally recognised travel brand with over 50 years of heritage, specialising in curated group travel experiences for younger travellers.

Following a major brand and product transformation, the business is entering an exciting new phase of growth, with significant investment being made into its DTC marketing strategy.

They are looking for a commercially minded Influencer & Creator Marketing Specialist to help build creator marketing into a major customer acquisition and revenue-driving channel.

This is not a traditional influencer role focused primarily on reach, engagement and brand awareness. You’ll work hands-on across creator sourcing, outreach, partnerships and campaigns, while using revenue, bookings, conversions, CPA and ROI to understand what’s working and where to scale investment.

Working closely with the Marketing Lead, you’ll have genuine ownership across the creator programme – identifying and recruiting creators, managing partnerships end-to-end, developing campaigns and commercial models, analysing performance and helping determine which creators, content and approaches should be scaled.

The Opportunity

• Help build influencer and creator marketing into a significant revenue and customer acquisition channel
• Take genuine hands-on ownership rather than simply coordinating campaigns
• Source, recruit and develop relationships with creators across TikTok, Instagram and YouTube
• Build and scale an always-on creator programme rather than relying solely on one-off campaigns
• Test different creators, content formats and commercial models to understand what drives bookings and revenue
• Use performance data to identify successful creators and increase investment behind what’s working
• Work closely with Paid Media to amplify high-performing creator content
• Explore UGC, paid amplification, whitelisting and other creator-led acquisition opportunities
• Collaborate across Social, Brand, Paid Media and wider commercial teams
• Join a globally recognised travel brand during a major period of growth and transformation
• Have significant opportunity to shape how the creator channel develops and scales

Responsibilities

• Source, identify and recruit creators and influencers who align with the brand and its target audience
• Own creator relationships end-to-end, including outreach, negotiation, onboarding, briefing and ongoing communication
• Develop and execute always-on creator programmes and partnerships
• Build strong relationships with creators across TikTok, Instagram and YouTube
• Develop commercially focused creator partnerships using fixed fees, performance incentives, commission and tracked links or codes
• Analyse creator performance against metrics including bookings, revenue, conversions, CPA/CAC, ROI and ROAS
• Identify which creators, content, messaging and formats are delivering the strongest commercial results
• Use performance data to determine where investment should be increased, reduced or tested differently
• Work with Paid Media to amplify high-performing creator content through paid social
• Support testing across UGC, whitelisting, Partnership Ads and other creator-led acquisition opportunities
• Support creator affiliate and social commerce activity where relevant
• Work with Social and Brand teams to ensure creator activity supports wider campaigns while remaining commercially accountable
• Stay close to emerging trends across TikTok, Instagram, YouTube and the wider creator economy

Your Profile

• 2+ years' hands-on experience across influencer and/or creator marketing
• Strong experience personally sourcing, recruiting and managing creators and influencers
• Comfortable owning creator partnerships end-to-end, from initial outreach and negotiation through to briefing, execution and performance analysis
• Experience building, managing or scaling always-on creator programmes rather than solely delivering one-off brand campaigns
• Strong understanding of creators, content and what makes an effective influencer partnership
• Commercial mindset with a clear understanding of how creator marketing can contribute to customer acquisition, conversion and revenue
• Comfortable working with performance metrics such as revenue, bookings, conversions, CPA/CAC, ROI and ROAS
• Able to use data to identify what’s working and make decisions about which creators, content and approaches should be scaled
• Experience within DTC, ecommerce, consumer brands or a performance-led agency environment would be particularly relevant
• Exposure to paid amplification, whitelisting, Partnership Ads and using creator content within paid acquisition would be advantageous
• Experience with creator affiliate models, commission structures, TikTok Shop or wider social commerce would be beneficial but is not essential
• Proactive, organised and comfortable working in a fast-paced environment with significant ownership
• A genuine interest in travel and creator-led marketing

How to apply

To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion on 07442871117 or email daniel@pivotallondon.co.uk.

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.