Influencer and PR manager

Atorie is building the next generation of fashion, connecting consumers directly to high-end manufacturers to deliver luxury-level products and experiences without the traditional markup.

Rather than operating as a traditional brand, Atorie is a platform where discovery, culture, and commerce exist together, allowing people to engage with products in a more curated and meaningful way. By rethinking both supply and distribution, the goal is to create a new standard in fashion, one that feels elevated in every touchpoint, yet remains accessible, and ultimately becomes a destination people follow for inspiration, not just a place they shop.

The role 

We are looking for someone to lead Influencer and PR at Atorie, owning how the brand is introduced, distributed, and perceived through people.

This role is not just about volume, it is about who we are seen with, where we show up, and how we show up.

You will build a network of culturally relevant individuals and ensure Atorie exists naturally within their world, never forced, always intentional.

What You’ll Own

• Full ownership of Atorie’s influencer program in the US
• Building and managing long-term relationships with tastemakers, creators, and cultural voices
• Strategic product seeding and gifting, who receives product and why
• Press outreach and relationship building with key editors and publications
• Coordination with Paris team on EU influencer and PR efforts
• Execution of key moments (Fashion Week, events, launches, brand moments)
• Managing influencer partnerships end-to-end (outreach, negotiation, execution, reporting)
• Identifying opportunities for Atorie to exist within culture, not just campaigns
• Management of the showroom/ appointments 

Qualifications

Ideally 3-5 years of experience Experience in influencer marketing, PR, or brand partnerships within fashion or culture-driven brandsStrong network across creators, stylists, editors, or cultural figuresClear taste level, understanding who is relevant and whyAbility to build and maintain high-level relationshipsStrong organizational skills with attention to detail across multiple activationsExperience managing partnerships from outreach through executionStrong communication skills—written and verbalInterest in fashion, culture, and how product is discovered today

Expectations

• You operate with intention, every placement, every relationship, every moment has a reason.
• You understand that who the brand is seen with defines how it is perceived.
• You are able to identify emerging voices early, while also building credibility through more established names.
• You move quickly, follow through, and maintain a high level of organization across multiple moving pieces.
• You are able to answer clearly:

who we are working with, why we are working with them, and what it is driving.

Compensation 

Competitive, based on experience.

This is a high-ownership role with significant impact on how Atorie is perceived as we scale.