Influencer and Partnerships Manager

Influencer & Partnerships | Full-time | Beauty & Personal Care

The role

Futures are looking for an Influencer & Partnerships Manager who is brilliant at building relationships and excited by the opportunity to grow a channel, rather than simply manage it, to join our client within the beauty and personal care industry.

You will be responsible for growing and strengthening their community of creators, customers and brand advocates, from emerging creators through to macro influencers, celebrity talent and long term ambassadors.

What you’ll be doing

• Identifying and developing high impact partnerships with macro influencers, celebrity talent, leading hairdressers, ambassadors and like minded brands.
• Developing creative marketing initiatives with the salon and professional community, including ambassador programmes, education, events and content.
• Planning and delivering influencer, press and community events, product launches, creator experiences and brand activations that generate genuine buzz and engaging content.
• Leading influencer campaigns and gifting activity around product launches, seasonal moments and wider brand campaigns.
• Working closely with the Social, Marketing, Creative, PR and Paid Media teams to maximise creator content and partnership opportunities across the business.
• Managing influencer and partnership budgets, confidently negotiating fees and deliverables, and ensuring plans are delivered within budget while maximising value and impact.
• Staying close to creator culture and proactively introducing new talent, ideas, partnerships and opportunities to the team.
• Tracking performance and using insights to understand what works, what should be scaled and where the business should invest next.
• Growing the reach, impact and commercial contribution of influencer marketing, community engagement and partnerships as a channel for the business.

What we’re looking for

• At least three years’ experience in influencer marketing, partnerships, talent management or a similar role, ideally within beauty, lifestyle or ecommerce.
• Exceptional relationship building skills, with a genuine passion for connecting people and building communities.
• A commercial mindset and strong negotiation skills, with experience managing budgets, agreeing partnership terms and maximising return on investment.
• Experience working with creators and talent at different levels, from emerging creators through to established names.
• A strong understanding of influencer and social culture, with a natural instinct for the people, content and trends that will resonate.
• Experience delivering events and developing brand partnerships would be a strong advantage.
• Confidence using performance data and insights to inform decisions and demonstrate growth.
• A proactive and entrepreneurial approach, with the ability to identify opportunities and make things happen.
• Excellent organisational skills and the ability to manage multiple relationships, campaigns and projects simultaneously.
• A genuine passion for beauty, haircare and the communities shaping the industry.

Apply today to find out more about this exciting Influencer & Partnerships Manager opportunity.