Influencer and Content Manager

Job Description

The Influencer & Content Manager reports to the Corporate Senior Social Media Manager and is responsible for day-to-day management of the influencer program across Caesars Entertainment’s Las Vegas hospitality portfolio, with additional support for Caesars Digital as needed. This role owns the creator lifecycle from sourcing and outreach through negotiating, contracting, itinerary design, hosted visits, deliverable tracking, and post-visit reporting, and serves as the primary point of contact for creators before, during, and after their stay. The role also curates content and select seasonal campaigns for the Caesars Rewards and Caesars Entertainment corporate handles, with light content capture and editing to support activations and corporate events.

Responsibilities

• Manage day-to-day execution of the influencer program for the Las Vegas hospitality portfolio, from tentpole moments to opportunistic inbound partnerships.
• Source, vet, and qualify influencers, content creators, and slot and table games streamers against brand priorities, audience fit, performance history, and budget, ensuring gaming content adheres to regulatory, responsible gaming, and platform-specific standards.
• Lead outreach and negotiation with creators and talent representatives, including deliverables, timelines, usage rights, and compensation structures, and coordinate contracting with Legal ahead of any hosted visit or campaign launch.
• Build customized itineraries for hosted creator experiences in partnership with Hotel, Food & Beverage, Entertainment, Nightlife, Spa, and Gaming stakeholders, coordinating comps, reservations, and advance notice to operators.
• Serve as the primary point of contact for creators before, during, and after their stay, hosting on property as needed and resolving issues in real time.
• Track deliverables end to end, enforce posting, tagging, and FTC disclosure requirements, and deliver post-visit recaps highlighting performance and notable wins.
• Support Caesars Digital with creator partnerships as needed.
• Curate content and select seasonal campaigns for the Caesars Rewards and Caesars Entertainment corporate handles, partnering with the Director of Hospitality Social Strategy on editorial calendars.
• Capture and edit light social-first photo and video on mobile to support hosted visits and activations when dedicated production is not on site.
• Maintain creator trackers, budget, and comp records to support forecasting and monthly reconciliation.
• Uphold brand standards, including tone of voice, messaging, and content pillars, across all creator and corporate handle content.
• Monitor influencer trends, platform updates, emerging creators, and competitor activity to surface new opportunities.
• Administer influencer and social platforms as assigned, including Sprout Social, Sprout Influencer Marketing, and Meta Business Manager.
• Provide coverage for events and activations as needed, including occasional evenings, weekends, and holidays.
• Perform other duties as assigned.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, or a related field, or an equivalent combination of education and professional experience required.
• 3+ years of experience in influencer marketing, social media, or related marketing disciplines, preferably within hospitality, entertainment, or lifestyle brands.
• Proven experience sourcing, negotiating, and managing creator partnerships and hosting talent or on-property experiences with a strong hospitality mindset.
• Strong itinerary building and coordination skills, with the ability to align multiple operating departments around a single guest experience.
• Working knowledge of FTC disclosure requirements and platform policies. Familiarity with the slot and gaming streamer community and gaming content compliance preferred.
• Strong mobile photo and video skills, with proficiency in CapCut, Edits, and Canva.
• Experience curating content and writing captions for brand handles.
• Experience with Sprout Social, Sprout Influencer Marketing, or equivalent enterprise tools preferred.
• Highly organized and detail-oriented, able to manage multiple partnerships, itineraries, budgets, and stakeholders in a fast-paced environment.
• Excellent written and verbal communication skills, with the ability to recap outcomes clearly for senior stakeholders.
• ADDITIONAL REQUIREMENTS
• Ability to push and pull up to 50 pounds
• Ability to lift and carry objects up to 30 pounds
• Ability to bend, stoop, twist, reach, and kneel repetitively
• Ascend and descend stairs and maintain equilibrium for an extended period
• Must be able to work from a standing position and/or walking motion for extended periods, including property to property
• Ability to work in a smoking and pet-friendly environment
  
  

About Us

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.