Influencer&Affiliate Marketing Growth Manager - EN Markets
About us
Bitget Wallet is the non-custodial crypto wallet designed to make crypto simple and secure for everyone. With over 80 million users, we bring together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions. Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it ensures the highest level of security for users' assets.
Responsibilities
- Source, evaluate, and manage crypto KOLs, X creators, YouTubers, Telegram/Discord community owners, trading groups, and affiliate partners across EN markets.
- Build and maintain a high-quality partner pipeline, segmented by market, audience profile, content format, trading influence, and conversion potential.
- Plan and execute influencer and affiliate campaigns, including outreach, negotiation, briefs, deliverables, budgets, referral links, tracking, and reporting.
- Activate KOLs and partners around product launches, campaigns, and key market narratives.
- Evaluate partnerships based on measurable outcomes, including qualified traffic, registrations, activations, trading volume, retention, and ROI—not only views or impressions.
- Establish and optimize affiliate workflows, including partner onboarding, commission structures, tracking links, campaign materials, and performance reviews.
- Manage and coach BD team members, helping them improve KOL outreach, partner screening, campaign execution, and partner activation.
- Set clear team workflows and performance standards; review pipeline progress, campaign quality, and partner performance regularly.
- Work closely with Growth, Product Marketing, Content, Product, and Community teams to align partner campaigns with EN market priorities.
- Ensure all KOL and affiliate content follows brand guidelines, approved product messaging, and compliance requirements.
Requirements
- 3+ years of experience in influencer marketing, affiliate marketing, partnerships, BD, or growth in crypto, Web3, trading, fintech, or exchanges.
- Strong understanding of English-speaking crypto communities, including Crypto Twitter/X, Telegram, Discord, YouTube, trading groups, and affiliate ecosystems.
- Existing relationships with EN-market crypto KOLs, trading communities, creators, or affiliates are strongly preferred.
- Proven experience delivering KOL or affiliate campaigns with measurable acquisition, activation, trading-volume, or revenue results.
- Strong commercial judgment and ability to assess partnership ROI, audience quality, brand fit, and conversion potential.
- Prior experience managing or mentoring BD, partnership, or influencer-marketing team members.
- Excellent English communication, negotiation, and project-management skills.
- Crypto-native, highly proactive, organized, and comfortable working in a fast-paced environment.
If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!
For more information regarding candidates' personal data processing, please refer to Bitget Candidate Privacy Notice.