Influencer & Affiliate Manager

The Opportunity

At Cloud Nine, we’re looking for a commercially minded, creatively driven Influencer & Affiliate Manager to lead and grow activity across the UK, Europe, Australia and New Zealand.

This is an opportunity for someone who understands the power of creator-led marketing and knows how to turn impactful partnerships into measurable growth. From high-profile talent to emerging creators, micro-influencers and UGC, you’ll build a diverse network of talent that brings our brand to life, drives awareness and sales.

You’ll own the development and execution of influencer and affiliate strategies, combining creative thinking, relationship building and commercial insight to deliver campaigns that make an impact. You’ll also play a key role in growing our affiliate ecosystem across platforms including LTK, ShopMy, and TikTok Shop.

Working closely with our Social and wider Marketing team, you’ll help deliver integrated campaigns, identify emerging opportunities and build an engaged creator community around Cloud Nine.

We’re looking for someone who is proactive, commercially minded, exceptionally organised and passionate about the evolving creator ecosystem, with the experience and ambition to scale partnerships across international markets.

Key Responsibilities

Influencer & Creator Marketing

• Develop and execute the influencer marketing strategy across the UK, Europe, Australia and New Zealand, aligned with wider brand and commercial objectives.
• Build long-term relationships with a diverse range of talent, from high-profile influencers to micro-influencers, niche creators and UGC creators.
• Build and manage relationships with talent, agencies and affiliate partners.
• Own influencer campaigns from initial outreach and negotiation through to briefing, contracting, content creation and delivery, amplification and performance analysis.
• Develop creative briefs that communicate content objectives, campaign messaging, content requirements and deliverables while allowing creators to produce authentic, true-to-self, engaging content.
• Understand regional differences in creator culture, platforms, consumer behaviour, trends and commercial opportunities.
• Build a consistent pipeline of high-quality creator content that supports brand awareness, community engagement, new product launches and sales.
• Manage content usage rights and paid amplification permissions, ensuring creator content can be leveraged effectively across agreed channels, territories and usage periods, including Spark Ads, Collaborations and whitelisting.
• Work closely with Social and the wider Marketing team to integrate influencer activity into 360-degree campaigns.

Affiliate Marketing & TikTok Shop

• Lead and develop the Cloud Nine affiliate marketing programme, building a network of high-performing partners across relevant international markets.
• Proactively identify, recruit and onboard new affiliate partners across existing platforms including LTK, ShopMy and TikTok Shop.
• Build strong relationships with affiliate creators, ensuring they have the tools, product knowledge, incentives and support needed to succeed.
• Working with the ecommerce team, develop affiliate commission structures, performance incentives, campaign activations and product seeding opportunities.
• Work closely with internal teams to align activity with launches, promotions and key trading periods.
• Monitor affiliate performance, identify opportunities for optimisation and scale successful partnerships and programmes.

Community & Events

• Help to plan and execute community events and creator experiences.
• Identify opportunities for events, collaborations, and experiences that drive meaningful engagement and advocacy.
• Work collaboratively with internal teams and external partners to deliver seamless, on-brand experiences.

Performance, Reporting & Optimisation

• Analyse influencer and affiliate performance against agreed KPIs, including reach, engagement, EMV, traffic, conversions, revenue, ROI and return on ad spend where relevant.
• Deliver regular performance and insight reports to senior management.
• Use data to inform creator selection, campaign investment, commission strategies and future activity.
• Negotiate competitive rates and manage budgets effectively.
• Ensure influencer and affiliate activity complies with relevant advertising disclosure requirements, contractual obligations and platform policies across markets.
• Stay ahead of industry developments, platform updates, and emerging best practices to continually improve performance.

What We’re Looking For

• Experience: At least 4 years’ experience in influencer and affiliate management, ideally within beauty, haircare, fashion or a consumer-facing brand.
• International expertise: Proven experience managing influencer and affiliate activity across the UK, Europe and other markets.
• Creator relationships: A strong existing network of talent and experience working across the creator landscape, from celebrities and established influencers to micro-creators and UGC.
• AI, Influencer & Creator Platforms: Experience using influencer discovery, creator management and analytics platforms to identify and vet talent, assess audience demographics and authenticity, manage campaigns and measure performance. Familiarity with AI tools to support creator research, campaign planning, content analysis and workflow efficiency is desirable.
• Affiliate Platforms: Hands-on experience managing and optimising affiliate programmes across LTK, ShopMy, and TikTok Shop, with a strong understanding of affiliate tracking, commission structures, attribution, and performance reporting.
• Commercial Mindset: Strong understanding of affiliate performance, ROI, conversion optimisation, budgets and commercial negotiations.
• Relationship Management: Excellent communication, outreach, negotiation and stakeholder management skills.
• Analytical Ability: Confidence interpreting performance data, identifying opportunities and turning insights into action.
• Organisation: Exceptional project management skills, with the ability to manage multiple campaigns, partners and deadlines in a fast-paced environment.
• Brand Passion: A genuine interest in haircare, hair styling, beauty, social media, creator culture and consumer behaviour.

The Ideal Candidate

You’re a natural relationship builder with a strong understanding of the creator economy and a genuine passion for what makes influencer marketing work.

You can confidently negotiate with established talent and their representatives, while also spotting the next generation of creators. You understand that great influencer marketing is about more than reach: it’s about trust, creativity, community and commercial impact.

You’re equally comfortable developing a strategic plan, negotiating a partnership, writing a compelling brief, analysing performance and finding new opportunities to grow a programme.

Most importantly, you’re proactive, commercially driven and excited by the opportunity to help scale Cloud Nine’s influencer and affiliate presence internationally.